Head of Marketing

Natech Banking Solutions is a leading European fintech company with nearly 20 years of experience in developing advanced banking systems for major financial institutions. Headquartered in Ioannina, with offices in Athens, Switzerland, and Germany, Natech is at the forefront of digital banking innovation. Our comprehensive product suite includes core banking systems and digital engagement tools, enabling financial institutions to deliver exceptional service. In partnership with Piraeus Bank, we are also developing Snappi, Greece's first digital-only bank. That's where you come in.We are looking for a Head of Marketing to lead our marketing department and drive the strategic direction of the company. This role requires a strong B2B Marketing Generalist with a deep understanding of product marketing and digital innovation. The Head of Marketing will be responsible for developing and executing comprehensive marketing plans that align with Natech's overall objectives and growth targets.As the Head of Marketing, you will build and oversee a team of marketing professionals and collaborate closely with sales, product, and executive leadership to ensure cohesive messaging and brand consistency across all channels.The ideal candidate is a data-driven, hands-on strategist with exceptional communication skills and a proven track record of leading successful marketing initiatives. You should be comfortable managing budgets, setting KPIs, and using analytics to measure performance and optimize campaigns. Experience in digital marketing, content strategy, branding, product marketing and demand generation is essential.This role will begin as a standalone role with the opportunity and potential to build our entire marketing department.This is a high-impact role that requires creativity, leadership, and a passion for innovation. If you are a strategic thinker with a hands-on approach and a desire to make a significant impact, we encourage you to apply.Responsibilities:Develop and implement comprehensive marketing strategiesOverall responsibility for effective execution of marketing strategy comprising the following domains: Product Marketing (build, review, maintain product collateral in line with our ICP) Sales Enablement (build, review, maintain effective sales material including sales presentations, success stories etc. and support sales team with effective deal-based marketing activities and lead generation campaigns) Digital Marketing (build, maintain and execute effective assets and content initiatives in Digital Marketing using all relevant channels and formats) Brand Design (create and update design assets that help build brand equity, as well as support day-to-day marketing activities; oversee brand positioning and messaging across all channels) Corporate Communication (develop and execute engaging communication strategies for all internal and external stake holders) Event Support (plan, manage and oversee execution of all internal and external events like conferences, customer advisory meetings, events with prospects, etc.) Investor Marketing (support CFO and CEO with creation of assets and activities like AGM, Annual Report, Investors reports etc.) Employer Branding Build, lead and mentor the marketing teamManage marketing budgets and allocate resources effectivelyAnalyze market trends and competitor activityMeasure and report on campaign performance and ROIManage relationships with external agencies and vendorsEnsure consistency in brand voice and visual identityIdentify new market opportunities and growth areasRepresent the marketing function in executive meetingsRequirementsBachelor's degree in Marketing, Business, or related fieldProven track record of successful marketing campaignsStrong understanding of digital marketing and analyticsStrong understanding and experience in B2B, Saas/ Tech marketing environmentsStrong experience in B2B Product MarketingExcellent leadership and team management skillsExceptional communication and presentation abilitiesExperience with CRM and marketing automation toolsStrategic thinker with strong analytical skillsAbility to manage multiple projects and deadlinesCreative mindset with attention to detailKnowledge of branding, content, performance and demand generationBenefitsAt Natech, our employees enjoy benefits designed to enhance productivity and contribute to professional growth. We offer:Competitive compensation packages Meal allowance Private Health and Life Insurance Private Pension Scheme Participation in impactful international projects Continuous opportunities for professional and personal development We are proud to be an equal opportunity employer, committed to building a diverse and inclusive team where everyone feels valued, heard, and empowered to succeed—regardless of background, identity, or ability.Learn how we deal with GDPR Compliance Take a look at our Careers Page and learn more about our work environment