Head of Marketing

ProCredit. We are an international group of development-oriented commercial banks serving micro, small, and medium enterprises (MSMEs) as well as private individuals. Active in Southeastern and Eastern Europe, South America, and Germany, our mission is to combine high developmental impact with sustainable economic success.At the same time, we are a fast-growing digital retail bank transforming the way customers transact, save, spend, borrow, and manage their money. With customer-first innovation and seamless digital experiences, we are building the next generation of financial services.To accelerate our growth, we are looking for an exceptionalHead of Marketing (m/f/d)to lead brand, growth, and customer engagement across all channels.This position is based in Frankfurt am Main at ProCredit Holding, the listed parent company of our banking group.The Head of Marketing will own the full marketing strategy and execution for the mobile first retail bank. This leader will drive brand positioning, customer acquisition, data-led campaigns, and digital engagement while collaborating with product, analytics, sales, and customer experience teams. You will scale our user growth and build a trusted, modern retail banking brand.Your role in our teamDevelop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retentionDevelop and lead the marketing function governance frameworkOwn brand positioning, digital campaigns, media strategy, and creative directionDrive customer growth across digital channels: paid media, social, SEO/SEM, influencer, partnerships, and performance marketingLead data-driven customer segmentation, personalization, and lifecycle marketingLaunch marketing for new products: payments, cards, lending, savings, and super-app featuresWork closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goalsManage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnelsLead and develop a high-performing marketing team (digital + creative + analytics)Oversee brand governance and ensure consistent messaging across all touchpointsStrong experience in scoping and creating KPI’s and metrics and developing metrics dashboards Demonstrated expertise in developing and implementing planning processes; able to scope, template and “prioritize” tasks and process for a network of subsidiary banks, and drive to simple and clear outputMonitor competitor landscape, customer trends, and emerging digital marketing technologiesstakeholders.What we expect Bachelor’s degree required; MBA or related postgraduate qualification is a plusMinimum 5+ years of marketing experience, including 2+ years in a leadership roleProven experience in digital banking, fintech, telecom, e-commerce, or technology-driven consumer businessesTrack record of driving digital customer acquisition and growth at scaleStrong understanding of performance marketing, martech, analytics, and campaign automationCreative mindset with strong commercial acumen and data-driven decision-makingExcellent leadership, communication, and stakeholder management skillsAbility to work in a fast-paced, innovative, and highly competitive environmentExperience in Eastern European or Southeastern European MarketsWhat you can expectCompetitive salary package, relocation supportOpportunity to shape the future of digital banking in Southeastern Europe and Eastern EuropeHigh-impact leadership role with visibility to executive leadership A culture of creativity, innovation, customer obsession, and continuous learningPart of a multinational and multicultural teamHave we caught your interest? We look forward to receiving your application documents, including a motivation letter, salary expectations and desired starting date, by e-mail:jobs-marketing@procredit-group.comTo learn more about the ProCredit group, please visit ProCredit Holding’s website at:www.procredit-holding.com.