Head of Marketing & R & D - For Best Fried Chicken - Job ID - 1422047

Best Fried Chicken is looking for Head of Marketing & R & DPosition SummaryThe Head of Marketing & R&D is directly responsible for driving BFC’s brand growth, market positioning, and product innovation. This role is held accountable for achieving marketing effectiveness, customer engagement, and successful new product launches that strengthen BFC’s market leadership. The position requires a balance of strategic vision, creative execution, and commercial impact across all marketing and R&D functions.Location: Corporate Office, DhakaReports To: ChairmanCore ResponsibilitiesTake full responsibility for BFC’s marketing strategy, brand identity, and overall market performance.Ensure execution of marketing campaigns, promotions, and communications that drive sales and customer engagement.Lead all product research and development initiatives, from concept to launch, ensuring innovation aligns with customer preferences and profitability goals.Conduct market analysis and competitor benchmarking to identify opportunities for growth and differentiation.Develop and maintain a robust product pipeline based on market trends, sales data, and consumer feedback.Be accountable for achieving defined KPIs including campaign ROI, brand visibility, and new product success rates.Manage advertising, media, digital marketing, and creative development activities within approved budgets.Coordinate closely with Operations, Supply Chain, and Finance to ensure smooth implementation of new products and promotions.Build and lead a high-performing marketing and R&D team committed to innovation and brand excellence.Submit marketing performance and R&D progress reports directly to the Chief Executive Officer (CEO), with actionable recommendations.Educational RequirementsBachelor/HonorsMastersBachelor’s or Master’s degree in Marketing, Business Administration, or Food Technology/Engineering.Experience Requirements7 to 10 year(s)The applicants should have experience in the following business area(s): Fast Food ShopAdditional RequirementsMinimum 7–10 years of proven leadership in marketing or product development, preferably in food, beverage, or QSR sectors.Demonstrated success in driving brand growth, customer acquisition, and product innovation.Strong creative, analytical, and strategic planning skills.Excellent communication, leadership, and project management capabilities.Proficiency in digital marketing tools, brand management systems, and market analytics.