Head of Marketing

About SuperheroSuperhero is an award-winning Australian superannuation platform and online broker built for the new generation of investors. Our mission is to make investing affordable, accessible and understandable for everyone.Recognised as one of LinkedIn Australia’s Top Startups in 2022, Money Magazine’s Best of the Best Online Share Broker Award in 2022, 2023, 2024 and 2025, and Canstar’s Online Share Trading - Most Satisfied Customer Award in 2023, we’ve secured $80m in funding and have $4 billion in assets under management.Today, we’re proudly helping over 400,000 investors and superannuation members reimagine their financial future and feel confident about their wealth-building journey. We’re looking for sharp, collaborative minds to support our mission of democratising investing.About the roleAs Head of Marketing at Superhero, you’ll lead the charge in growing one of Australia’s most exciting fintech brands. Reporting to the Chief Customer Officer, and working closely with our CEO, you’ll define and execute Superhero’s marketing strategy, elevate our brand presence, and drive customer growth across our expanding ecosystem. You’ll lead our high-performing marketing team and manage key external partnerships to amplify reach and impact.This role suits a dynamic marketing leader who thrives in a fast-paced, data-informed environment and someone who can blend creativity with commercial acumen to drive measurable outcomes. You’ll be hands-on while guiding the team to deliver integrated campaigns that connect deeply with our customers and community.Key responsibilitiesLead and develop the marketing team by setting clear goals, coaching for performance and fostering creativity and accountability.Define and execute Superhero’s marketing strategy to drive brand awareness, customer acquisition and retention.Strengthen the Superhero brand by ensuring consistency and impact across all channels, campaigns and communications.Oversee content and social media strategy to deliver engaging, data-driven content that builds trust and community.Manage key partnerships by identifying, negotiating and delivering marketing collaborations that expand reach and relevance.Optimise marketing performance by tracking metrics, analysing results and improving channel effectiveness and ROI.Collaborate cross-functionally with Product, Customer and Growth teams to align marketing activity with business goals.Own the marketing budget and ensure efficient allocation across initiatives.Champion customer insights by leveraging data and feedback to inform campaigns and product positioning.Represent Marketing at senior leadership level and provide strategic input to ensure marketing is tightly integrated into company priorities.Key experiences5+ years in senior marketing roles, including experience leading a team.Proven success developing and executing marketing strategies that drive brand growth and acquisition.Deep expertise in social media, content marketing and digital performance channels.Experience managing brand and external partnerships to deliver measurable value.Strong analytical skills and confidence interpreting data and optimising campaigns based on insight.Demonstrated ability to manage budgets and prioritise spend for impact.Experience working in fast-growth, tech-driven environments (fintech or consumer tech preferred).About youA strategic marketer who’s not afraid to get hands-on when it countsLead with clarity, empathy and a knack for bringing out the best in peopleBalance creativity with commercial thinking (you love great ideas and great results)Speak fluent “social and content” and knows what engages audiencesCollaborative, curious and always looking for smarter ways to grow the brandEnergised by fast-moving environments and a mission you actually believe inWhat we can offer youMarket-leading salary package.Work-life balance and flexibility with an office-first hybrid work model.Opportunity to work alongside equally talented peers at a leading fintech startup.A modern CBD office with fresh fruit, snacks and a welcoming environment.EAP with mental wellbeing resources, coaching and therapy.Parental leave entitlements.Facilitation of novated leasing.Superhero's valuesWe do the right things, always: We lead with transparency and accountability and always do what’s right for our customers.We’re never done: We have a bias for action and a hunger for growth.There’s no ‘i’ hero: We’re team-first and believe in owning the problem and sharing our success together.We innovate courageously: We start with “how” and “why not” and we don’t settle for the status quo.We are committed to fostering a diverse and inclusive workplace and believe that different perspectives lead to better outcomes. If you're passionate, innovative, and aligned with our values, we're excited to have you on board. Help us shape the future of fintech investment and empower our clients to achieve their financial goals.Interested? Apply now, we look forward to hearing from you!You will need to have the rights to legally work in Australia, sponsorship options are not available for this role.