Head of Marketing

JOB PURPOSEThe person in charge of the management position and is fully responsible for the Marketing and Corporate Communications activities of the enterprise, including:- Planning the business marketing strategy and managing marketing effectiveness, overall communication strategy for the company's internal and external activities (public relations) in line with the brand orientation- Building marketing content for programs / campaigns; building plans and inspirational communication routes to spread the company's brand value to the public and employees, building management plans, preventing and handling brand risks- Building and implementing marketing campaigns; communication activities and content; ensuring that communication content to the public and employees is implemented consistently and accurately with the company's strategy, brand and core valuesKEY ACCOUNTABILITIES1. Business marketing plan and marketing performance management- Build and implement the company's overall marketing schedule, detailing marketing activities and linking campaigns to the general strategy by segment, economic sector/activity, Customer group...- Manage the implementation of activities, budget, marketing costs and update periodically- Coordinate with related units to build communication programs and create recognition for products, solutions, suitable for the brand and target Customers- Promote the preparation and implementation of quality surveys (NPS)- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks and Partnerships- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completion of campaigns2. Design marketing content for programs/campaigns- Design content for marketing programs and campaigns- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programs and campaigns3. Marketing campaign management- Develop, integrate and manage campaign management mechanisms including standard campaign specifications, campaign proposals, campaign contact strategies, campaign execution processes and guidance documents- Increase community awareness and brand building through collaboration with the bank-wide Marketing team to participate in awards...QUALIFICATIONS AND WORK EXPERIENCE- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration - Priority to have a master's degree or higher - Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking, minimum 6 years experience in people management roles - Prioritize work experience related to corporate customers - Mimimum TOEIC 700 or equivalent