Head of Marketing

We're a leading recruitment company in Sri Lanka and looking for a Head of Marketing for a prominent FMCG company based in Colombo. As the Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will lead a talented team of marketing professionals and collaborate closely with other departments to ensure our brand’s message is consistent and impactful across all channels.Key ResponsibilitiesDevelop and implement a cohesive marketing plan to increase brand awareness and drive growth.Lead, mentor, and grow a high-performing marketing team.Oversee all marketing operations, including digital marketing, content creation, PR, events, and advertising campaigns.Analyze market trends and consumer behavior to identify growth opportunities.Manage the marketing budget and allocate resources efficiently to maximize ROI.Collaborate with product, sales, and customer service teams to ensure alignment on goals and messaging.Establish and maintain relationships with key media outlets, partners, and stakeholders.Monitor and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize strategies.Stay ahead of industry trends and adapt strategies to maintain a competitive edge.QualificationsBachelor’s degree in Marketing, Business, or a related field (MBA preferred).Proven experience in a senior marketing role, with a track record of success in driving growth.Strong leadership skills with the ability to inspire and manage a diverse team.Experience in the FMCG/Food manufacturing companies. Excellent analytical skills with the ability to interpret data and make informed decisions.Exceptional communication and interpersonal skills.Creative thinker with a strategic mindset.