Head of Performance – Mother’s Earth

Head of Performance – Mother’s EarthUp to €96,000 per annumFull timeRemote – EuropeWe’ve teamed up with the fastest-growing change for good laundry brand, Mother’s Earth, who are now in the market to secure a Head of Performance to join their rapidly scaling team!About Mother’s EarthAt Mother’s Earth, we believe every choice we make at home should contribute to a healthier future. We’re on a mission to protect what matters most by creating trusted, effective home care products that are free from harmful ingredients. Born from a personal need for safer alternatives, we’ve grown into a movement driven by transparency, responsibility, and a deep commitment to redefining care in everyday life.As we continue to scale rapidly, we’re laying the foundations for a resilient, high-performing organization that can support our next chapter of growth.https://nl.mothersearth.com/The RoleThe Head of Performance is responsible for the strategy, execution, and management of all paid advertising and performance-driven acquisition channels. This pivotal role demands deep expertise in DTC e-commerce, direct-response copywriting, performance creatives, data analysis, and various marketing channels.You will own the paid media P&L and drive profitable customer acquisition through structured testing, high-velocity creative iteration, and precise budget management.Reporting directly to the CMO, you will manage and develop the in-house creative marketing team, external partners, and key agency relationships while ensuring that performance marketing delivers on the company’s ambitious growth targets.Responsibilities Execute and develop paid advertising strategies across various channels, including but not limited to Facebook ads, Google ads, Tiktok ads, influencers, affiliates and other relevant acquisition marketing platforms.Actively analyze and manage various media buying channels, either directly or indirectly through internal or external media buyers.Weekly and monthly reporting on performance metrics to C-level executivesLead the in-house creative team consisting of Creative Strategists, UGC Managers, Video Editors & Graphic designers through weekly team and 1:1Determine creative direction, develop creative testing roadmap and manage creative output.Continuously analyze campaign performance metrics and make data-driven decisions to achieve the targets of the companyStay on top of emerging technologies, industry trends, and platform innovations to continuously identify and pilot new paid acquisition opportunities.Day to DayManage creative teams and processes responsible for creative output of our companyLead weekly creative team and 1:1 meetingsAnalyze campaign performance metrics and make data-driven decisions based on key metrics (Revenue, ROAS/NCROAS, CAC, CAC:LTV)Monitor and actively manage ad campaigns: launch, kill, scale, and reallocate budgets dailyWeekly reports & reporting call with CMO on pacing of the results against forecastRequirementsYou speak and write English fluentlyUnderstanding Dutch and/German is a preProven track record of successfully scaling paid advertising campaigns in a high-growth DTC environment.Deep understanding and experience in the various digital marketing channels, including but not limited to Facebook ads, Google ads, influencer marketing, and affiliate marketing.Deep understanding and experience creating high converting creativesDeep understanding and experience in copywriting and direct response marketingStrong analytical skills with the ability to interpret complex data and derive actionable insights.Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.Strategic thinker with the ability to forecast, plan, and scale emerging acquisition channels.Experience managing budgets of at least €50k/day, preferably in the EU marketMinimum of 3 years in a senior DTC performance role (Head of Performance, Performance/Growth Manager, etc.) with extensive media buying and creative leadership experience.Results Success in this role will be measured by:Revenue growth driven by paid acquisition.ROAS/NCROAS optimization.Paid CAC and CAC:LTV ratio efficiency.Growth in high-performing creative output and testing velocity.Delivery of accurate budget forecasts and achievement of profitability targets.Why Join Us?Ready to roll up your sleeves and build something that truly matters? This is your chance to lead, create, and leave your mark - bringing a purpose-driven brand to life across Europe. If that excites you, we can’t wait to meet you.Benefits:• Rewarding base salary + performance bonus• Remote working• Opportunity to be a part of one of the fastest growing brands in the Europe!If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!