Head of Product Marketing

Location: This role is remote within Europe. If you’re based in Estonia, you also have the option to work in a hybrid setup from our cozy offices in Tallinn or Tartu.Compensation: 5,500 - 6,500 EUR gross monthly, based on your experience and seniority level.🚀About Xolo:At Xolo, we believe solopreneurs deserve better. We've spent the last decade simplifying entrepreneurship - removing bureaucracy, automating admin, and enabling thousands of people across the globe to build and run their businesses on their own terms.Our pioneering products are designed for freelancers, consultants, and microentrepreneurs who want to focus on their craft - not the paperwork. With more than 100 team members globally, we're building the best possible version of solopreneurship.💡About the role:We’re looking for a hands-on yet strategic marketing leader to temporarily lead our Product Marketing function and enhance our organic growth capabilities. You’ll bridge our product, growth, and brand efforts, ensuring that our products resonate deeply in our markets, while developing scalable acquisition and content strategies that attract and activate freelancers worldwide.This is a fixed-term, full-time position with a duration of 12 months.✍️As the head of product marketing at Xolo, you will; Build and execute marketing strategies for Xolo’s business admin products to drive awareness, lead generation, and activation.Partner with Product, Engineering, BI, and Growth teams to align messaging, insights, and performance tracking.Ensure effective launch, communication, and adoption of new features across markets.Develop and implement organic growth strategies, including AEO/GEO, events, referral, and affiliate programs.Build and manage partnership programs, identifying opportunities for collaboration with complementary brands, communities, and influencers.Analyze performance and experiment with new organic channels to drive sustainable growth.Lead and mentor a team of product marketing managers. 🔎You are the one we are looking for if you have:7+ years of marketing experience in SaaS, tech, or B2C digital products, with proven product marketing and/or growth experience.Strong expertise in organic acquisition (SEO, AEO/GEO, content, affiliates) and multi-market brand growth.Hands-on experience managing campaigns and partner programs.Excellent communication and project management skills - able to align teams, juggle multiple projects, and deliver with clarity.Analytical mindset, comfortable interpreting BI dashboards and marketing performance data.Leadership experience with small cross-functional teams.💭Why work at Xolo?A team of Mavericks: We aspire to challenge the norm by encouraging bold thinking and embracing the unconventional. As a member of our team, you’ll have the freedom to take risks, explore new ideas, and challenge the status quo.We run like Clockwork: While we champion innovation, we also believe in operational excellence. Our processes are designed to be smart, efficient, and finely tuned.Our Big-hearted nature: You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy. We believe that great work is built on strong relationships, and we’re always ready to help, listen, and grow together.At Xolo, autonomy isn’t a perk—it’s a given: We trust you to decide when and where you work. We value your autonomy and offer the flexibility to shape your workday in a way that suits your lifestyle. 📝Xolo interview process:Our interview process is designed to ensure a great fit for both you and the company. It typically includes a screening call, a practical task, an interview with the hiring manager, and a final stage where you’ll meet with stakeholders. Sounds like your cup of tea? We would love to hear from you! Please submit your CV and application details in English.