Head of Program and Market Insights (Product Adoption), TikTok Korea

ResponsibilitiesAbout the TeamThe Content Operations team at TikTok Korea serves as the strategic/operational hub for ensuring content quality, building strong relationships with creators and publishers, and fostering a vibrant community. The team drives growth of Korea’s short-form video ecosystem by leading product adoption, running impactful programs, and delivering local insights that shape global strategy.ResponsibilitiesProduct Launch & Adoption- Partner with product teams to develop and execute go-to-market strategies for Korea.- Oversee product launch plans, adoption metrics, and strategic partnerships to ensure success.- Provide consultation, operation and localization on product launches tailored to the Korean market.Program Development & Localization- Design and lead unique local programs, while adapting global and regional programs to Korean cultural and market needs.- Deliver tentpole initiatives such as TikTok Awards, TikTok Creator Summit, and TikTok Publisher Summit to strengthen creator and publisher ecosystems.- Align programs with product adoption goals, vertical content strategies, and TikTok’s priority initiatives.Program Operations & Scaling- Manage daily operations of local programs and optimize performance.- Standardize best practices through playbooks and scalable frameworks.- Ensure consistent recognition and appreciation initiatives across all programs.Market Insights & Reporting- Collect, analyze, and deliver market insights to central and regional teams to guide program adaptation.- Develop and track key metrics to evaluate program success.- Provide regular performance reports and recommendations for continuous improvement.Cross-Functional Collaboration & Leadership- Collaborate closely with global and regional teams across Creator, Publisher, and Product functions.- Represent TikTok Korea in cross-functional discussions and regional strategic planning.- Lead, mentor, and inspire a local team to achieve excellence.QualificationsMinimum Qualifications- Bachelor’s degree or equivalent practical experience.- Proven experience in program management, product adoption, operations, or content ecosystem roles at leading companies in Korea.- Strong industry networks and relationships.- Experience leading cross-functional projects.- Data-driven decision-making and strategic planning with strong analytical skills.- Ability to communicate fluently in Korean and English. Preferred Qualifications- Advanced degree (Master’s, MBA, or equivalent).- Leadership experience in global content platforms or leading digital/content companies in Korea.- Ability to interpret contracts and collaborate with legal teams.- Proven record of fostering inclusivity and supporting diversity initiatives.- Strong communication, presentation, and stakeholder management skills.About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​Why Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​​Diversity & Inclusion​TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​Equal Opportunity at TikTok TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.​