Head of SEO

Job Title: Head of SEODepartment: Marketing / GrowthLocation: Karachi (On-site)Reporting To: Head of Marketing About the RoleWe are seeking a strategic, data-driven Head of SEO to lead and scale our organic growth initiatives. The ideal candidate will have a proven track record of developing and executing successful SEO strategies that drive traffic, improve rankings, and generate measurable business results. You will lead a team of SEO specialists, content strategists, and technical marketers to enhance our digital visibility and authority across global markets.Key ResponsibilitiesDevelop and execute a comprehensive SEO strategy aligned with overall business goals.Conduct in-depth keyword research, competitor analysis, and content gap assessments.Lead all aspects of on-page, off-page, and technical SEO optimization.Oversee website audits to identify and resolve issues related to site speed, crawlability, and indexation.Collaborate with content, product, and development teams to ensure SEO best practices are implemented across all platforms.Manage link-building and outreach campaigns to strengthen domain authority.Monitor and analyze SEO performance metrics (traffic, rankings, conversions) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.Stay updated with search engine algorithm changes and adapt strategies accordingly.Lead and mentor the SEO team, fostering a culture of continuous learning and innovation.Prepare regular performance reports and present insights and recommendations to leadership.RequirementsBachelor’s or Master’s degree in Marketing, Computer Science, or a related field.5+ years of hands-on experience in SEO, with at least 2 years in a leadership or managerial role.Strong understanding of technical SEO, content strategy, and analytics.Proven track record of achieving top rankings and organic growth for high-traffic websites.Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, Moz, etc.Excellent understanding of HTML/CSS, web architecture, and CMS platforms (WordPress, Webflow, etc.).Strong analytical, communication, and leadership skills.