Head of Social & Editorial Strategy

Change the way the world travelsBe part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok.Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.Team missionGetYourGuide is looking for a Head of Social & Editorial Strategy to lead our social media strategy and content initiatives. In this role, you’ll be responsible for developing and executing a comprehensive social and content strategy that builds brand awareness, drives engagement, and supports our business goals. You’ll lead a team of content strategist, creatives, and social specialists focused on creatively bringing to life a compelling brand presence that acts as the cornerstone of our brand identity.Our social and content strategy has never been more important to our brand strategy. We are looking for a leader who can build best in class creative and content strategy for our owned and earned ecosystem that drives growth and builds authority for GetYourGuide within the travel experiences category. You’ll be responsible for setting the vision for our social presence, cohesive content marketing initiatives, and editorial direction ensuring they align with our overall business strategy and resonate with our target audience.Key ResponsibilitiesSet creative standards for social-first content that influences all parts of the marketing go-to-market Develop and implement a comprehensive social media and content strategy that aligns with GetYourGuide's business objectives and brand visionLead, mentor, and develop a team of social and editorial strategists, fostering a culture of creativity, collaboration, and excellenceIdentify emerging social media trends, platforms, and content formats that can enhance our brand storytelling and customer engagementDrive innovation in our approach to social media and content marketing, continuously testing new ideas and optimizing based on resultsEstablish clear KPIs and measurement frameworks to evaluate the performance of social media and content initiativesMonitor and analyze social media and content performance metrics to identify trends, opportunities, and areas for improvement and growthUse data-driven insights to refine strategies, optimize content, and improve ROIStay informed about industry benchmarks and competitive landscape to ensure our strategies remain cutting-edgeTest and learn from new approaches, documenting insights to inform future initiativesSkills & Experience12+ years of experience in social marketing, content marketing, or digital communications, with at least 5 years in a leadership roleProven track record of developing and implementing successful social media and content strategies for global brandsDeep understanding of major social media platforms, content marketing principles, and audience engagement tacticsExperience managing and developing high-performing creative teamsStrong analytical skills with the ability to translate data into actionable insights and strategic recommendationsExcellent communication and storytelling abilities, with a keen eye for visual content and compelling narrativesDemonstrated ability to collaborate effectively across departments and influence senior stakeholdersExperience with content management systems, social media management tools, and analytics platformsPlease note this role is based in Berlin, you must be happy to relocate or be based here. We do offer relocation and visa support for this role.How We’ll Make Your Career Journey ExtraordinaryAnnual personal growth budget and mentorship programs for continuous learning and developmentWork from anywhere in the world for 40 days per yearFlexible working arrangements to support work-life balanceOpportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide eventsMonthly transportation and fitness budgetDiscounts for you, your friends, and family on GetYourGuide activitiesLanguage reimbursement programHealth and wellness benefitsAnd more…How To ApplySubmit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at jobs@getyourguide.com.We’re an equal opportunities employerOur commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.