Head of TikTok Shop and Creator Content

Job Title: Head of TikTok Shop & Creator Content Job Type: Full Time, OnsiteDepartment: OperationsReporting to: CEORole Overview: The Head of TikTok Shop & Creator Content is a leadership role to spearhead the TikTok affiliate marketing and creator content initiative focused on shoppable short videos and live-stream commerce. The position is based in White Plains, Quezon City, operating from the in-house studio.Ideal Candidate Profile ● 5+ years in digital or influencer marketing with e-commerce experience and hands-on TikTok Shop success.● Deep understanding of TikTok creator ecosystem, algorithm, and affiliate marketing.● Strategic and data-driven mindset with strong leadership and execution skills.● Comfortable collaborating with AI-driven workflows and innovation.● Networked in Philippine creator and agency communities.Key Responsibilities ● Develop and execute a TikTok commerce strategy centered on affiliate marketing and live selling.● Recruit and manage TikTok creators and affiliates to produce shoppable content.● Lead content strategy for videos and live streams, guiding creators with trending formats.● Monitor KPIs and refine strategy using TikTok analytics for performance optimization.● Collaborate with the AI Coach to automate and scale workflows using AI agents.Qualifications & Requirements ● Bachelor’s degree in Marketing or related field.● 5–7 years of relevant experience in social commerce or influencer marketing.● Strong analytical, communication, and leadership abilities.● In-depth familiarity with TikTok Shop, Live Shopping, and Spark Ads.● Fluent in English; Filipino proficiency preferred.● Tech-forward mindset and openness to AI-based process optimization.Summary The Head of TikTok Shop & Creator Content will architect the TikTok commerce ecosystem for the company — building scalable creator systems and leading performance-driven content output. Over time, this role evolves into an AI-empowered content operations leader, shaping how the brand integrates