Digital Marketing Manager

Company DescriptionThis is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare. Our MissionHealthengine’s mission is to improve access to healthcare by helping Australians find and connect with all primary care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians. Job DescriptionThe GigThe purpose of this role is to understand the key levers for growth to develop and execute strategies and activities to grow the Healthengine patient user base. As the ‘go-to’ for optimising traffic to the Healthengine platform, you will also use ongoing iterative testing and optimisation of all paid, organic, social & other channel activity, and implement new strategies with a data driven, agile approach. Responsibilities:

Closely monitor and grow performance across paid, organic & other channels, providing weekly updates on paid channel performance in particular.

Conduct analysis into opportunities & challenges across our channel mixSetup, manage and optimise all paid advertising campaigns on Google Ads, Meta, LinkedIn, etcPerform ongoing iterative testing and optimisation of all SEM activityTroubleshoot and resolve any issues that arise within SEM platforms or associated analytics / tracking platformsLead SEO program by setting strategy and acting as liaison between SEO partner agency and internal stakeholdersSet channel forecasts and budgets, delivering on both spend and revenue projectionsRegularly report on performance, insights and recommendations on channel activity to internal stakeholdersSupport our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers, & support client correspondence where required.

Complete end-to-end tracking and attribution for all initiatives, including analytics, booking conversion and experiment documentationRelationship management with any digital marketing agencies supporting traffic optimisationWork closely with a cross functional team of product managers, engineers and UI/UX designers to ensure alignment on initiatives, metrics, & support changes as required, including creating tickets for any acquisition channel requirements, while ensuring an outstanding experience for Healthengine users. About YouYou're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment.

Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation.

Experience you’ll bring: Minimum 5 years experience of hands-on experience in digital performance marketing, ideally in B2C or marketplace environmentsHands on channel expertise - Google Ads campaign implementation/management/optimisation a mustDeep understanding of web analytics and attribution eg Adobe Analytics/Google AnalyticsExperience in UX and conversion rate optimisationFormal qualifications not required, but may be from marketing, design, product or engineeringAdditional InformationThe perks behind the workHealthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more.

Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry. In addition to an array of growth opportunities, we also offer:

A hybrid workplace that offers flexibility to balance work and lifeA vibrant social calendar of events, quarterly team-building activities and moreUnlimited coffee and snacks, and a subsidised vending machine in our Perth office Awesome discounts and salary packaging options through our benefit partner, MaxxiaAccess to learning resources to develop your personal and professional skills Workplace wellness program, including extra leave and access to EAP and other wellbeing resourcesExtra leave so you can recharge and focus on your wellbeing Support for you when it comes time to grow your family with paid parental leaveWe're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusionAt Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.