Helly Hansen is looking for a Retention Manager Europe (temp)

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.RETENTION MANAGERAs the Retention Manager for Europe, you will be responsible for developing and executing strategies to enhance customer retention and loyalty across various European markets and channels, including email and SMS. Using CRM techniques, the role will work to increase customer Lifetime Value in European markets through increasing shopper frequency and life time value, building affinity with the Helly Hansen brand. The role will also help grow our 1st party database to support future acquisition.Key ResponsibilitiesDevelop and implement retention strategies that drive increased European customer loyaltyDevelop and execute CRM campaigns covering channels including email and SMS to increase customer conversion, retention and engagementEvaluate campaign performance and optimise future campaign strategies accordinglyMonitor key performance metrics (open rate, CPC, CTR, CAC and retention rate)Provide regular reporting that communicates performance and highlights future growth opportunitiesAnalyse customer data to identify and build key customer segments and audiencesImplement AB testing to continually improve performance tactics and messagingPartner with the Retention Manager, North America to share plans and learningsCollaborate with E-commerce, marketing and brand teams to deliver a standout customer experienceDevelop and execute an email and SMS communications calendarDevelop stand out creative that drives performance and delivers the Helly Hansen brand experienceGrow our 1st party customer database to build a healthy prospect pipelineManage email and SMS database health, continually monitoring data hygiene and re-engagementManage 3rd party agencies from brief to execution for project and consultation workStay up to date with best practices and industry standards related to database marketingEnsure brand consistency with global creative, performance digital, and development teamsOrganizational structureThis position is a full-time temporary employment at our Oslo HeadquartersDuration: 12-month contractReports to: Senior Manager, Retention and LoyaltyWhat We Are Looking ForPassion for the outdoors, skiing, and/or sailing3-5 years of experience within CRM & Email MarketingBachelor’s degree or equivalent experience in retail, strategy, operations, or related fieldYou have technical experience with CRM tools and analytics (Salesforce, Google Analytics, Emarsys, or similar)Demonstrated success in leadershipExcellent communication, organizational and project management skills. A self-starter with the ability to work between teams and functions with high autonomyFluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonusWork EnvironmentAbility to thrive in a lean, high growth environmentAbility to work well across functions, diverse communities, and different time zonesTravel Requirements: Ability to travel, including potential international travelWe offerA culture that rewards excellence in an exciting phase of growth and new opportunitiesAn ambitious, dynamic, creative, and international environmentDiscounts on great gear Competitive compensation and benefits, and an active environment with passion for sportsAny questions can be directed to khorsle@hellyhansen.comApplication is ONLY accepted in portal (Due to personal data protection rules) and not later than 9 November 2025.