Data Analyst

About The CompanyCella, a Randstad Digital company, is a leading provider of innovative digital solutions dedicated to helping organizations optimize their online presence and achieve their business objectives. With a strong focus on data-driven strategies, Cella leverages advanced analytics, testing methodologies, and storytelling techniques to deliver actionable insights that drive growth and enhance user experiences. Committed to fostering an inclusive and collaborative work environment, Cella values diversity and equal opportunity, ensuring that all employees and applicants are treated with fairness and respect.

The company’s mission is to empower clients through cutting-edge technology and strategic consulting, making Cella a trusted partner in the digital landscape. About The RoleWe are seeking a highly skilled and motivated Senior Website Data Analyst to join our dynamic team in Lake Forest, Illinois. This contract position offers an exciting opportunity for an experienced professional to utilize their expertise in web analytics, optimization, and storytelling to influence website performance and business outcomes.

The Senior Website Data Analyst will be responsible for analyzing complex website data, developing data-driven strategies for optimization, and communicating insights effectively to stakeholders across various departments. The ideal candidate will have a deep understanding of web analytics tools such as Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Target, along with a strong business acumen and a passion for continuous learning and improvement. QualificationsThe ideal candidate will possess a minimum of 5 years of experience in website data analysis, with proven proficiency in Adobe Analytics, CJA, and Target certifications being a plus.

They should have strong analytical and problem-solving skills, with the ability to interpret large datasets and derive actionable insights. Experience with data visualization tools such as Tableau, Power BI, or Adobe Workspace is essential for creating compelling dashboards and reports. Excellent communication and storytelling skills are critical to effectively convey complex analysis to non-technical stakeholders. A solid understanding of optimization techniques, including A/B testing, multivariate testing, and personalization strategies, is required. Candidates should also have a good grasp of website usability, user experience (UX), and conversion rate optimization (CRO) principles.

A bachelor's degree in marketing, statistics, computer science, or a related field is preferred, along with relevant certifications and a track record of managing multiple projects simultaneously. ResponsibilitiesAnalyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA), evaluating key performance indicators and metrics to assess website performance, user behavior, and conversion rates. Develop and recommend optimization strategies based on data insights to enhance website usability, user experience, and conversion rates. Identify opportunities for website improvement by conducting thorough analyses of user journeys, landing pages, conversion funnels, and other relevant website elements.

Collaborate with stakeholders across web, marketing, product, and design teams to understand business goals and translate them into actionable insights and recommendations aligned with overall strategy. Translate complex data into compelling narratives through storytelling techniques, utilizing data visualization tools to present findings clearly and engagingly to stakeholders. Design and execute A/B tests and experiments using Adobe Target, analyzing results to evaluate the impact and providing recommendations for further optimization. Partner with marketing and UX teams to improve website conversion rates by analyzing user behavior, identifying barriers, and developing CRO strategies.

Ensure data quality and governance by implementing checks, adhering to best practices, and addressing any data integrity issues that may affect analysis accuracy. Stay current with industry trends, tools, and techniques in web analytics and optimization, actively seeking professional development opportunities to enhance analytical capabilities. BenefitsCella offers a comprehensive benefits package designed to support the well-being and professional growth of its employees. Eligible employees will have access to medical, dental, and vision insurance, along with prescription drug coverage. Additional benefits include AD&D and life insurance, short-term disability, and a 401(k) retirement plan to help secure their financial future.

The company fosters a collaborative environment that encourages continuous learning, innovation, and career advancement. As a contractor, you will have the opportunity to work with a talented team on impactful projects that contribute to organizational success. Cella values work-life balance and promotes a positive workplace culture where diversity, equity, and inclusion are prioritized. Equal OpportunityCella is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, protected veteran status, or any other legally protected group. We welcome individuals of all abilities and backgrounds to apply and participate in our hiring process. If you require a reasonable accommodation during the application or interview process, please contact us, and we will make every effort to meet your needs. Our goal is to ensure a fair and equitable hiring experience for everyone.