Growth Marketing Manager

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from their Toronto office 3 days per week. About the Role: As the Senior Growth/Product Marketing Manager, you'll lead the product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue. What you'll do:

Own primary product revenue and retention metricsDefine and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A. Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts. Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging. Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement. Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives. Job Requirements:

5-7 years of experience in product marketingProven track record in developing pricing frameworks and monetization strategies2+ years of leadership experience demonstrated by owning key revenue and retention metricsExperience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategiesEvidence of effectively communicating strategic insights to executive stakeholdersDemonstrated expertise in data-driven decision-making and risk mitigation (e. g.

, managing revenue-related risks)Excellent written and verbal communication skills for crafting cohesive product messagingStrong analytical skills, with the ability to derive actionable insights from market research and data analysisExperience setting and monitoring KPIs to evaluate campaign performanceDemonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&AAdept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insightsNice-to-Haves:

Gaming and/or live operations backgroundHistory of managing real-time player engagement and in-game promotionsA creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environmentsAdvanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e. g. , machine learning)