Hiring Brand Strategist

Company: KAYALocation: United States (Remote)Employment Type: Full-TimeAbout CompanyKAYA is on a mission to transform how audiences connect with our brand. We're seeking a strategic thinker who can elevate our presence and create meaningful engagement through innovative brand strategies.Position OverviewWe're looking for an experienced Brand Strategist to lead critical initiatives that will define KAYA's market presence and brand identity. This role requires a strategic mind with a creative edge, someone who can audit our current content landscape and architect a compelling brand awareness strategy from the ground up.Key ResponsibilitiesContent Audit & AnalysisConduct comprehensive audits of existing content across all channels and platformsIdentify gaps, opportunities, and areas for improvement in current brand messagingAnalyze competitor positioning and market trends to inform strategic recommendationsProvide actionable insights on content performance and audience engagementBrand Awareness Video StrategyDevelop strategic frameworks for creating high-impact brand awareness videosProvide expert insights on storytelling approaches, visual identity, and messaging hierarchyGuide creative direction to ensure videos align with brand values and resonate with target audiencesRecommend optimal distribution strategies and platform-specific adaptationsBrand Positioning & PlacementDefine and refine KAYA's brand positioning in the marketplaceIdentify strategic brand placement opportunities across digital and traditional channelsDevelop partnership and collaboration strategies to amplify brand visibilityCreate guidelines for consistent brand representation across all touchpointsLaunch Strategy DevelopmentDesign comprehensive go-to-market strategies for new product/service launchesCreate detailed launch roadmaps with clear milestones and success metricsCoordinate cross-functional alignment between marketing, creative, and product teamsDevelop pre-launch, launch, and post-launch activation plansQualifications required3+ years of experience in brand strategy, marketing strategy, or related fieldProven track record of successful brand launches and awareness campaignsStrong analytical skills with experience conducting content auditsDeep understanding of video content strategy and digital storytellingExcellent presentation and communication skillsPortfolio demonstrating strategic thinking and measurable resultsHow to ApplySubmit your resume, portfolio, and a brief cover letter explaining your approach to building brand awareness for a growing company. Please include examples of:A content audit you've conductedA brand launch strategy you've developedA successful brand awareness campaign you've led