HNW & Affluent Marketing, Principal

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.About The RoleThe incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment. This entails the leading and continual optimisation of customer touchpoints, improvement in customer experience and delivery of all best-in-class B2C and B2B2C engagement initiatives.Supporting the enterprise ambition of building a compelling proposition and best in class customer experience, he/she will be responsible for conceptualising and delivering the High-Net-Worth client proposition plans and demonstrate continuous optimal performance through an uplift in member base, repurchase and new business from the Affluent and High Net Worth Customer Programme, AIA Altitude.Success in this role is centred on strong collaboration with Distribution, Life Operations, Legal and Compliance and Technology team to offer best in class support for the sales force and data-driven engagement for the customers.What You’ll Be DoingOptimise the effectiveness of communications, both digitally and non-digitally, to drive customer lifetime value by increasing the recency, frequency, and value of interactions with the Affluent and HNW Segment.Lead the enterprise High Net Worth client proposition plan to drive uplift in business from both onshore and offshore.Given the competitive landscape to capture opportunities in the Wealth space, the incumbent would need to strengthen and optimise the High-Net-Worth Customer Loyalty programme, AIA Altitude to drive membership growth with new business and members’ repurchase to contribute to the company’s target for HNW business. Negotiate and onboard strategic partners, both in Singapore and key offshore markets like Malaysia, Thailand, Hongkong, Indonesia and Taiwan, to strengthen our proposition by offering value added services for the Affluent and HNW Segment.Conceptualise and execute both B2C and B2B2C Client Events to drive engagement and loyalty for future repurchase.Manage B2B2C Engagement initiatives that provide platforms for our sales force to engage with their customers.What You Should HaveMinimum 8-10 years of consumer or partner marketing experience in financial institution/ insurance industryStrong experience in engagement roles, with experience gained in leading financial institution/ insurance industry. Experience in managing High-Net-Worth Segment is an advantage.Experience in developing targeted customer communications, including development of creative briefs, conceptualising creative concepts and managing creative agencyGood foresight in selecting partners to collaborate with to drive optimal outcomeAbility to operate at a strategic level as well as being comfortable with tactical deliveryExcellent strategic thinking, analytical skills and presentation skills to market new initiativesSelf-starter with sense of urgency, ability to work without close supervision and positive attitudeStrong communication and interpersonal skills to work with people at all levels and influence people from diverse cultural backgroundBuild a career with us as we help our customers and the community live Healthier, Longer, Better Lives.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.ABOUT AIA For over a century, AIA has served the ever-changing needs of our customers across Asia-Pacific. Our Purpose to help millions of people live Healthier, Longer, Better Lives is at the heart of everything we do. As pioneering innovators, we’re now transforming AIA to be faster, simpler and more connected to create better solutions and impactful experiences for our customers and communities. AIA encourages and enables our people to act with clarity, courage and humanity in service of our Purpose. JOIN US At AIA, we believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. Whether it’s investing better wellbeing, inspiring better learning, building better relationships, or making a better impact on customers, a career at AIA will challenge you to find new ways to pursue your ‘better’. AIA is committed to building a vibrant, diverse, and inclusive workforce for all employees to thrive in. Join us if you believe in creating a better tomorrow!