Digital Marketing Specialist

You will lead the full scope of digital marketing nationally – covering both strategic direction and hands-on execution. You are responsible for creating and executing digital marketing and media plans that drive traffic, leads, and strong brand perception, while delivering the best possible customer experience. With a strong digital and data-driven mindset, you will continuously optimize the performance of our campaigns across all digital touchpoints, with clear ownership of digital KPIs and budget. We want you to:

Own and execute digital marketing and media plans that support brand perception and drive performance across key KPIs, such as traffic, leads, and customer journey engagement. Have responsibility for the digital media budget, in close alignment with the Marketing Manager and Head of marketing and ensure effective media planning and optimization for ROI and ROAS. Drive execution of the national commercial and campaign plan from a digital perspective – ensuring digital activities are delivered on time, within budget, and with impact. Create briefs and lead collaboration with internal stakeholders and vendors across all digital channels (paid, owned, earned).

Monitor, analyze, and report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and platform dashboards. Drive data-driven optimization and A/B testing. Together with vendors if needed. Plan and execute paid campaigns on Meta, YouTube, Google Ads, and programmatic platforms. Coordinate with CRM Specialist, Marketing Manager and vendors where needed. Ensure a seamless customer journey through smart use of digital touchpoints, UX, segmentation, and personalization – with a constant focus on improving conversion and engagement. About you: Minimum 3-5 years of experience in a digital marketing role with both strategic and hands-on responsibilities.

Proven experience in digital media buying (Meta, YouTube, Google Ads) and performance marketing with a track record of strong ROAS. Experience with tools such as Google Analytics (GA4), Meta Ads Manager, YouTube Studio, and A/B testing platforms. Bachelor’s degree or equivalent in marketing, digital communication, or a related field. Familiarity with programmatic advertising, marketing automation, and personalization strategies is a plus. Experience in handling AEM and Content management is an advantage. Strategic thinking and strong planning ability in a dynamic environment. Strong analytical skills and confidence using data to drive decisions.

Excellent communication and collaboration skills, both internally and with external partners. Curious and proactive – always looking for new opportunities to grow our digital maturity and customer value. Results-oriented with high attention to detail and a problem-solving mindset. We offer: Culture: A role in an international company with great colleagues. Wellness Allowance: An annual wellness contribution to promote health and well-being. Additional Paid Leave: Five extra vacation days per year, in addition to the statutory holiday entitlement. Annual Bonus: Eligibility for a yearly performance-based bonus. Occupational Pension: A high-quality pension solution designed to ensure long-term financial stability. Enhanced Insurance Coverage:

Comprehensive insurance that exceeds standard offerings. Office Refreshments: Enjoy fresh fruit, snacks, coffee, and tea available daily at the office.