Consultor(a) Salesforce Marketing Cloud

IntroductionA career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting.

In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. Your Role And ResponsibilitiesAs a Salesforce Consultant you will serve as a client-facing practitioner who sells, leads and implements expert services utilizing the breadth of IBM's offerings and technologies.

A successful Consultant is regarded by clients as a trusted business advisor who collaborates to provide innovative solutions used to solve the most challenging business problems. You will work on projects that help clients integrate strategy, process, technology, and information to increase effectiveness, reduce costs and improve profit and shareholder value. You can take advantage of opportunities to master new skills, work across different disciplines, move into new challenges and develop a robust understanding of different industries. Your Primary Responsibilities IncludeInnovative Salesforce CRM Solutions:

Collaborate with clients and development team to design and implement creative solutions with Salesforce CRM Applications. Strategic Consulting and Functional Leadership: Use your consulting skills and business knowledge to lead functional discussions to understand client's business challenges and address them with solution architecture. Architectural Best Practices Advocacy: Establish and promote with internal teams the design and architecture guidelines and best practice standards. Preferred EducationBachelor's DegreeRequired Technical And Professional ExpertiseEstamos em busca de um consultor(a) com conhecimentos técnicos avançados em Salesforce nuvem de Marketing cloud : O Candidato(a) Ideal Deve Ter Email Studio:

Criação, segmentação e envio de campanhas. Automation Studio: Configuração de automações com lógica de negócios, incluindo atividades como SQL Query, Send Email, File Transfer e Import. Journey Builder: Modelagem e ativação de jornadas com base em eventos e comportamentos; controle de entrada/saída de contatos. Data Extensions e Contact Builder: Modelagem de dados, relacionamentos e gerenciamento de subscribers. Ampla experiência com SQL aplicado ao Marketing Cloud: Para segmentações, enriquecimento e cruzamento de dados. Conhecimento prático em AMPscript:

Personalização de mensagens, manipulação de variáveis e integração de dados dinâmicos. Gestão de campanhas multicanal (e-mail, push, SMS, WhatsApp). Entendimento do ciclo de vida do cliente no setor de telecomunicações: Pré e pós-pago, recarga, base legada, ofertas, migração de plano, etc. Preferred Technical And Professional ExperienceExperiência com Advertising Studio, Mobile Studio e CloudPages. Conhecimento de Einstein Engagement Scoring e Send Time Optimization. Experiência com integrações via API (desejável leitura, mesmo que sem implementação direta). Familiaridade com ferramentas complementares: GA4, Power BI, Data Cloud, Intelligence Reports.

Certificações Salesforce (Email Specialist, Marketing Cloud Consultant, ou AI Associate).