Junior Marketing Automation Specialist

IntroductionAt IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.

As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And ResponsibilitiesWe are seeking a Junior Marketing Automation Specialist to join our Marketing Automation team in Bucharest, within the Media, Marketing Automation and Performance Intelligence function. In this role, you’ll be trained to become a Marketo subject matter expert, gaining a solid foundation in areas like email editing, audience segmentation, response routing, and nurture programs that support revenue generation. You will work in a data-driven environment that encourages continuous learning and adaptation to emerging marketing technologies.

Your responsibilities will focus on building, executing, and optimizing inbound and outbound campaigns in Marketo, with guidance and support from experienced team members. If you're eager to kickstart your career in digital marketing within a global company and learn from experienced professionals, this is the opportunity for you.

Your Primary Responsibilities Will IncludeIndependently building and executing end-to-end inbound and outbound marketing campaigns in Marketo, with a continuous optimization mindsetProactively suggesting improvements for campaign design and performanceUnderstanding how Marketing Automation fits within the broader marketing strategyConducting A/B testing to refine and enhance campaign outcomesDelivering operational reports and identifying optimization opportunitiesEnsuring data management and governance best practices are appliedManaging email deliverability and related best practicesCollaborating to define, track, and deliver against key performance indicators (KPIs)Demonstrating a foundational understanding of databases, reporting tools, and troubleshooting methods aligned to stakeholder needsRepresenting the Marketing Automation discipline in broader transformation projects and key marketing initiativesExecuting within Marketo across all Core and Hub-related requirementsSupporting other Adobe tools relevant to marketing transformation (e.

g. , Workfront, AEP, AJO, Target, Adobe Analytics)Occasionally, the role may require working in the afternoon or evening to align with U. S. time zones, as planned in advance with the manager. We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work. Preferred EducationBachelor's DegreeRequired Technical And Professional ExpertiseNo prior experience with Marketo is required — we provide full training and support. However, any exposure to digital marketing is considered a plus.

Openness and eagerness to learn Marketo, including pursuing relevant certificationsPrevious experience in Digital Marketing is an advantageLogical, structured thinkingStrong analytical skills and a data-driven approachHigh attention to detailExcellent communication and collaboration abilitiesAdaptability and a growth-oriented mindsetCuriosity and a passion for continuous learningBachelor’s DegreePreferred Technical And Professional ExperienceExperience working in large teams, especially with ticket-based workflows and quality checksExposure to digital marketing tactics and toolsFamiliarity with Marketing Automation platforms such as Marketo, Unica, HubSpot or similar toolsExperience with other Adobe tools like Workfront, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target, or Adobe Analytics