Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong. It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business.
Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.
ResponsibilitiesDevelop and implement effective brand building strategiesInitiate and execute publicity campaigns to promote the Bank's image through multiple communication channelsLiaise with agencies & production houses to implement brand building initiativesSupervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaignsConduct brand track survey regularly to monitor the brand awareness of the BankManage and monitor promotion budget on a regular basisHandle and supervise the procurement works of campaignsPerform duties as assignedRequirementsUniversity graduate with major in Marketing, Communications or relevant disciplines8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platformsExperience in banking industry is preferredGood team player with excellent interpersonal and communication skillOrganized, strong self-motivation and attention to details, ability to work independently and responsivelyComputer literacy such as MS Word, Excel, PowerPoint and Chinese word processingGood command of spoken and written English and Chinese, including PutonghuaInterested parties, please click "Apply Now" for application.
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