Creative Strategist (Digital Marketing)

OverviewWe are looking for a Creative Strategist to help shape and deliver standout strategic and creative work across new business and client projects. This role blends audience insight, strategic modelling and creative thinking to solve real client challenges, pitch bold ideas, and support innovation within the agency. You will collaborate closely with teams across strategy, creative, accounts and paid media, contributing to proposals, campaign development and ongoing client relationships. We’re a full-service social and digital marketing agency working across music, arts, culture, film, public sector, and not-for-profit.

Our clients include Sony Music, Counter Terrorism Policing, Design Museum, British Council and the Science Museum Group. We don’t do boring. This role is ideal for someone with agency experience who brings both strategic and creative confidence, thrives in a collaborative environment, and is looking to help shape meaningful and memorable work. Applicants MUST add a cover letter to their CV, outlining why they want to work at the organisation and what relevant experience they have.

Key ResponsibilitiesNew Business DevelopmentLead strategic development on proposals, RFTs and pitch responsesShape narrative and positioning across new business opportunitiesBuild decks that clearly communicate insight, strategy and creative directionCollaborate with creative, paid and client teams to deliver joined-up responsesSupport with onboarding and early-stage strategic framing for new clientsStrategy & InsightWork closely with the Director of Strategy to help shape the strategy function and deliver strategy work for the agencyConduct research and distil insights that inform business development, creative and campaign directionDevelop audience personas, journey maps, and value propositionsBuild strategies for brand, digital, content and integrated campaignsCan get under the skin of any brand or organisation very quickly, pivoting between sectors and industries - able to understand the client needs/ desires very quicklyTranslate data, trends and cultural intelligence into actionable thinkingDeliver and improve strategic templates, tools and workflowsCreative IntegrationSupport the Creative Director in leading and nurturing a team of designers and creatives, by providing regular mentorship, design feedback, and career development support.

Work with creative teams to turn insight into bold, commercially strong ideasBrief, support and collaborate throughout the creative development processBring strong design awareness and help craft visually clear, compelling decksInspire creative teams to think strategically and push ideas forwardUnderstand what makes effective creative work across digital, social and paid mediaChampion collaborative working practices across teams, acting as a connector between Creative, Strategy, Client Services, Paid Media, and Management.

Innovation & Emerging ToolsContribute to agency innovation thinking, particularly around AI and automationSupport the integration of emerging tools that enhance strategy and creativityStay up to date on digital, cultural and technological trendsClient & Project LeadershipManage and lead client projects, maintaining clarity on deliverables and timelinesContribute and sometimes lead client meetings, workshops and presentationsWork with account teams to ensure timely, aligned delivery across functionsBuild strong relationships with internal teams and client stakeholdersSupport client onboarding with foundational strategic thinking and toolsEngage with senior stakeholders to shape commercial and strategic opportunitiesContribute to the development of agency positioning, IP and internal thinkingAbout You1-2 years’ experience in a creative or content strategy role, ideally within an agencyProven experience working on new business, creative development and strategic deliveryStrong experience creating proposals, writing briefs and leading pitch thinkingComfortable with both strategic thinking and hands-on development of decks and ideasConfident communicator and presenter with strong storytelling skillsNaturally collaborative, solutions-oriented and team-focusedPassionate about insight, strategy and creativityBrings creative flair and visual awareness to everything from ideas to decksOrganised, detail-driven and able to pivot between projects quicklyCulturally aware and commercially focusedValues-led with no egoBonus ExperienceExperience working in the arts, culture, music, government, tech or not-for-profit sectorsKnowledge of Adobe Creative Suite (basic level acceptable)Understanding of performance data and how to apply insight to improve campaignsAwareness of how paid media complements strategy and creative thinkingIs interested in innovation and AI integrations to support workflowSalary Band£35-40kThe Good StuffFlexible hybrid workingEarly finishes every Wednesday (Wellness Wednesdays) and on FridaysAccess to EAP SchemeTraining and development plansPrivate pensionInclusion and DiversityWe believe in equal opportunities for everyone.

At Influence Digital, we believe that the success of our mission requires diverse perspectives and backgrounds. We look to ensure we’re creating an open and supportive environment for everyone to thrive no matter who you are. We’re committed to creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.  We are happy to discuss flexible and agile approaches to working for all our roles.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please let us know. Just So You KnowThe company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change, and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.