Influencer Marketer Associate

Industry & Sector: A fast-growing company in cloud communications and customer experience services, delivering digital-first marketing and engagement solutions for B2B and B2C customers across India. We combine creative social strategies with performance analytics to scale brand reach and conversion.Primary Title (standardized): Influencer Marketing Specialist | Location: India (On‑site)Role & ResponsibilitiesManage end-to-end influencer campaigns: brief creation, creator selection, content timelines, and delivery checks to meet brand objectives and KPIs.Source, evaluate and cultivate relationships with creators across TikTok, Instagram and YouTube; negotiate terms and coordinate contracts and payments.Develop concise creative briefs and approve content to ensure on‑brand messaging, FTC/compliance adherence and quality standards.Track campaign performance and deliver weekly reports on reach, engagement, conversion, and ROI; recommend optimizations to improve outcomes.Collaborate with brand, creative, and paid media teams to align influencer assets with larger campaign strategies and repurpose content for owned channels.Maintain an up-to-date creator database and manage campaign budgets, timelines and post‑campaign reconciliations.Skills & QualificationsMust-HaveInfluencer marketing platformsTikTokInstagramYouTubeCampaign analytics and reportingGoogle SheetsPreferredMeta Business ManagerSocial listening tools (Brandwatch, Meltwater)Basic video editing tools (CapCut, Premiere Rush)Benefits & Culture HighlightsOn-site, collaborative marketing team with direct access to creative and performance stakeholders.Clear ownership of campaigns and fast feedback cycles — opportunity to scale successful pilots into national programs.Learning-first culture with exposure to cross-functional analytics, paid media and brand strategy.This role is ideal for proactive, metrics-driven marketers who love building creator relationships and translating short-form content into measurable business impact. Apply if you enjoy a hands-on, fast-paced on-site environment and want to grow into a lead role in influencer and creator marketing.Skills: campaigns,instagram,influencer,analytics,google sheets,paid media,influencer marketing,youtube