Integrated Planning Lead

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.Join us at Karo Healthcare on our exciting journey. We're currently looking for an Integrated Planning Lead for our office in Düsseldorf, Germany.What's in it for you?A unique opportunity to shape the media and brand strategy across the DACH and CEE regions - influencing how millions of consumers engage with trusted health and personal care brands.A chance to own end-to-end media planning and work across multiple categories, channels, and markets in a high-growth, international environment.A collaborative culture that values initiative, curiosity, and personal development, where you'll work alongside talented marketing, brand, and media professionals across Europe.What you'll be doingLead media planning and strategy for the DACH region, with potential support for Southern Europe marketsAct as the go-to media expert within the DACH and CEE marketing teams - building integrated media plans that connect brand building, performance, and retailCollaborate closely with brand managers to develop effective media briefs and end-to-end campaign plansPartner with media agencies - sometimes briefing them, sometimes crafting plans directly in-houseEnsure consistent, data-driven media strategies across digital, TV, retail media, Amazon, and influencer ecosystemsIntegrate media thinking into broader brand and marketing strategies, driving both short-term performance and long-term equityManage media budgets responsibly and strategically to maximize ROI across channelsWork closely within a matrix structure - collaborating with regional peers, search teams, and brand leadsRequirements6-7 years of experience in media planning, strategy, or integrated marketing, ideally from FMCG, beauty, or healthcareProven planning background from a media agency preferredStrong strategic mindset with the ability to connect brand storytelling, media ecosystems, and consumer journeysSolid understanding of cross-channel planning: digital, TV, retail media, eCommerce (including Amazon)Skilled at managing budgets and owning plans end-to-endConfident collaborator across markets and functions - with excellent communication skills in German and English (additional Southern European languages are a plus)Hands-on attitude, curiosity, and the ability to thrive in a fast-moving, growth-oriented environmentBenefitsOpportunity to create, grow, and encourageApart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitionsFlexible schedule, hybrid model with the primary work place in the office, and life-work balanceResponsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industryVery positive work environment in a dynamic, international, and motivated teamStart-up spirit while being a part of the large international organization with strong valuesKaro Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.