International Marketing Manager

Job SummaryThis role plays a key part in managing our social and digital presence, building relationships with international influencers, and executing brand activations and collaborations that resonate with global audiences. The ideal candidate is proactive, creative, and detail-oriented – with a strong understanding of international consumer behavior, social media trends, and KOL management.Key Responsibilities1. Manage Brand Communication and Presence in Global MarketsSocial Media & Digital Channel ManagementOversee brand communication on international social media platforms and brand websitePlan and execute content calendars aligned with brand strategyCollaborate with graphic teams to produce high-quality, localized visual and written contentMonitor content performance, analyze metrics, and adapt strategies to optimize engagement and reachExplore and test new digital trends, content formats, or platforms to strengthen connection with global audiencesInternational KOL/Influencer ManagementIdentify, approach, and manage international influencers and content creators who align with the brand’s positioning and campaign goalsExecute end-to-end influencer campaigns including briefing, develop communication strategy, manage content plan, content amplification and performance trackingCoordinate closely with local distributor teams and internal stakeholders to ensure alignment of influencer activities with business goals2. Brand Visibility & ActivationLead the ideation and execution of on-ground activations and pop-up events that appeal to international tourists and enhance brand experience.Perform as a key lead in building brand collaborations, co-marketing initiatives, or strategic partnerships to increase international visibility.Work with cross-functional teams, external partners, and creative collaborators to deliver impactful brand moments both online and offline.Monitor and report performance of activations and collaborations, identifying insights and recommendations for future initiatives.QualificationsBachelor’s degree or higher in Marketing, International Business, Communications, or a related field.3–5 years of experience in marketing or brand management, ideally with exposure to international marketsFluent in English with excellence in copy writing is A MUST, Chinese is a plusPassionate in beauty, skincare and cosmeticsProven track record of managing digital campaigns and KOL/influencer activations with measurable success.Strong knowledge of social media platforms – Instagram and TikTok, content trends, and consumer behavior in diverse markets.