Internship - CRM

Internship CRMGoal of the Project:Enhancing customer relationship management and implementing effective retention marketing strategies to drive customer loyalty and repeat business.Objective:Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ. Focus on customer engagement, satisfaction, and fostering long-term relationships through targeted content and communication.Deliverables:Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication.Coordinate strategies to help drive traffic and customer retention.Work on setup of remarketing and customer lifecycle management project.Market research and competitors’ analysis and benchmarking.Measure of Success:Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through strategies implemented.Improvement in CRM Channel share to the businessCollaboration with Teams: Assess the level of collaboration with other teams, particularly customer support and marketing.Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new ideas for CRM and retention strategies.Qualifications:Recent MBA graduate or pursuing a degree in Marketing, Business, or related field. Strong communication and writings skills.Analytical mindset with the ability to interpret data and draw insights. Familiarity with CRM tools and marketing automation platforms is a plus.This internship offers a unique opportunity to gain hands-on experience in CRM and retention marketing, contributing to the growth and success of Tata CLiQ.