Marketing Manager

This is a digital health company redefining the standard of dementia care. By offering virtual, personalized, and comprehensive support, the company empowers both individuals living with dementia and their family caregivers. Through a combination of expert clinical guidance, community engagement, and innovative tools, the company delivers accessible, high-quality dementia care from anywhere, at any time. The Marketing Manager will play a pivotal role in driving growth and engagement, collaborating cross-functionally to develop data-driven strategies that connect with caregivers, patients, and community partners. This role demands creativity, strategic thinking, and a passion for improving the dementia care journey.

BenefitsCompetitive Pay ( $115,000 - $130,000)100% company-paid medical premiums for employees and dependents with HSA optionsDental and vision plans (50% company-paid premium on dental for employees)Dependent care FSARightway Health clinical care navigatorEmployee Assistance Program100% 401(k) match up to 4%$80/month stipend for cell and Wi-Fi20 days PTO, 11 paid holidays, 5 sick days16 weeks fully paid parental leave for birthing parents, 8 weeks for non-birthing parentsBereavement and pregnancy loss leaveOptional short-term and long-term disability, life insurance, critical illness, accident and hospital indemnity, pet insurance, and legal adviceResponsibilitiesLaunch and optimize member acquisition campaigns using data-driven A/B testingSupport creation and execution of nurture campaigns and digital engagement strategiesBuild and maintain dashboards for marketing and funnel performance trackingCollaborate with Customer Success, Product, and Data teams to enhance awareness and enrollmentDevelop content for patient-facing, B2B, and social media communicationsLead post-production for podcasts and manage social media content calendarsManage influencer/KOL partnerships and community ambassador programsServe as day-to-day program manager across marketing initiativesSupport outreach and relationship-building with local and community-based organizationsRequirements3–5 years of marketing experience in digital health or telehealth programsProven track record managing and optimizing digital marketing campaignsStrong strategic thinking, creative problem-solving, and experimentation mindsetExcellent written and verbal communication skillsComfortable in a fast-paced, collaborative, and highly cross-functional remote work environmentExperience with ESPs like Braze is a plusPassion for improving dementia care and working in emerging healthcare spacesStartup experience or comfort with ambiguity and iterative processes