Japanese Marketing Specialist (Online Trading Industry)

Job DescriptionKey ResponsibilitiesImplement and manage the marketing strategy tailored to the Japanese market.Monitor and research market trends, competitor activities, and customer behaviour.Collaborate with global teams to align campaigns and branding.Provide market insights and feedback to help shape the overall marketing roadmap.Core Experience & Skills Minimum 4 years of digital marketing experience in a B2C environment, with a focus on web-based apps or direct-to-consumer online services. Proven track record of developing and executing multi-channel marketing campaigns that drive user acquisition and engagement. Deep, hands-on expertise in modern marketing channels, including social media (X/Twitter, YouTube, TikTok), Japan's dominant platforms (LINE), and influencer/creator marketing. Strong understanding of the entire Japanese online customer journey, from awareness to conversion and retention. Technical & Analytical Abilities Data-driven and highly analytical, with proficiency in campaign analysis, A/B testing, and using marketing tools (e.g., Google Analytics, CRM, marketing automation platforms) to drive actionable insights. Strong project management and organizational skills, with the ability to lead projects independently from concept to completion in a fast-paced environment.Personal Attributes & Language Native-level Japanese speaker with business proficiency in English (written and verbal). Highly creative, self-motivated, and resourceful, with a passion for generating innovative ideas that resonate with online communities.Preferred Qualifications (Bonus)Experience marketing products in the financial services, FinTech, or online trading industries is a significant plus but not a mandatory requirement.Working HoursMonday to Friday, 8:00 AM – 5:00 PM Central Europe Time (occasionally Saturday work when required)What We OfferCompetitive salary & performance-based bonusPaid holidays & bank holidaysPositive, collaborative work cultureHigh level of autonomy with room for career growthA chance to make a real impact in an international company