Job Description/RequirementsINDUSTRY ALCOHOL BEVERAGESSALARY KSHS. 180,000-250,000JOB LOCATION - THIKADuties And ResponsibilitiesStrategic Leadership Develop and execute comprehensive national sales and marketing strategies aligned with business goals. Identify new market opportunities, distribution channels, and consumer segments. Lead and manage a team of regional sales managers, brand managers, and marketing professionals. Sales Management Oversee B2B and B2C sales operations including distributor partnerships, retail chains, and on-trade/off-trade accounts. Set and monitor sales KPIs, targets, and budgets across regions. Build and maintain strong relationships with key customers, partners, and stakeholders.
Distribution & Channel Development Optimize distribution networks and ensure efficient route-to-market strategies. Drive penetration and visibility of products across multiple channels including retail, HoReCa, and modern trade. Collaborate with logistics and supply chain teams to ensure smooth product availability and delivery. Brand & Marketing Execution Lead brand positioning and consumer marketing strategies in line with market trends and regulatory guidelines. Plan and implement integrated marketing campaigns including digital, trade promotions, and activations. Monitor market trends, competitor activity, and customer preferences to adapt strategies accordingly. Compliance & Reporting Ensure compliance with all regulatory requirements related to alcohol marketing and distribution.
Provide regular performance reports and market insights to senior leadership. Manage marketing and sales budgets effectively to maximize ROI. Key Requirement Skills And Qualification Degree in Marketing, Business Administration, or a related field.
A Master’s degree is an added advantage Minimum 10 years of proven experience in sales and marketing leadership within the alcoholic beverages or beverage industry Demonstrated success in building and scaling distribution networks and managing retail channels Strong track record in brand growth, market expansion, and team leadership Excellent interpersonal, negotiation, and presentation skills Deep understanding of local market dynamics, alcohol regulations, and consumer behaviourHow To Apply If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement. com Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.
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