Creative Content Lead (eCom/Fashion Label)

This is not just another fashion label—it’s the authentic vision of a founder who saw a gap in the market for clothing that truly celebrates all women. Born from personal experience and built with resilience, this brand was created to empower women who have long been overlooked by mainstream fashion. Every collection is a tribute to confidence, comfort, and timeless style, with a desire to empower women through style and confidence. What sets this brand apart is its unwavering commitment to listening—really listening—to its community.

The founder, without a traditional marketing background, has grown the business organically by forging genuine connections and responding directly to what women want: flattering cuts, high-quality fabrics, and clothes that are as comfortable as they are stylish. The brand’s loyal following has been built not through flashy campaigns, but through word-of-mouth, trust, and a shared belief that fashion should make every woman feel seen, prioritising comfort, versatility, and a positive self-image for women of all ages and sizes. Here, every piece tells a story—of craftsmanship, care, and the real women who inspire each design.

Their content celebrates customer journeys, behind-the-scenes creativity, and the everyday moments that make style joyful and accessible. The team is small, passionate, and hands-on, united by a mission to make fashion a source of confidence and self-expression for all. If you’re looking to join a brand where your work has real meaning, where you can help shape a digital presence that reflects authenticity and inclusivity, and where your creativity will be valued every day, this is your next chapter.

Key ResponsibilitiesDevelop and execute a hands-on, multi-channel social media strategy (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn)Own the content calendar: plan, brief, create, and schedule engaging posts, Reels, Shorts, and videos that reflect brand tone and aesthetic. Lead content ideation and production, including styling shoots, behind-the-scenes, user-generated content, and customer stories. Coordinate influencer partnerships and collaborations, from outreach to execution and reporting. Oversee the creative aspect of paid social campaigns, such as generating creative assetsTrack, analyse, and report on KPIs: engagement, reach, growth, conversion, and campaign ROI—using insights to continually improve results.

Stay ahead of trends, platform updates, and competitor activity to keep the brand at the forefront of digital fashion. Desired Experience & Skills3+ years’ experience in social media, content, or digital marketing roles (fashion, beauty, or lifestyle preferred). Strong content planning and copywriting skills; able to adapt brand voice for different platforms and audiences. Hands-on experience with content creation tools (Canva, CapCut, Adobe Suite). Demonstrated ability to coordinate influencer campaigns and partnerships. Experience with paid social campaigns (Meta, TikTok, Pinterest) with a focus on performance and ROI. Analytical mindset—comfortable with social analytics, reporting, and data-driven decision-making.

Highly organised, self-motivated, and able to balance creativity with executional speed. Are you 60-70% fit to the job? No worries, apply away and let's get a chat set up. We will require overseas applicant to have existing work rights in Australia. No sponsorship is available for this opportunity. Kindred is a human-first recruitment & talent partner for brands and agencies across SEO, SEM, Paid Social and Digital Marketing. Whether you're hiring in-house, seeking freelance support, or looking to collaborate with a trusted agency, we connect the right people to help you grow, minus the recruitment noise.