KOL Specialist

ResponsibilitiesIdentify, approach, and build partnerships with influencers, KOLs, and content creators across various platforms (Instagram, TikTok, YouTube, etc.) relevant to the music scene.Develop and execute KOL marketing strategies and influencer campaigns for music releases, and concerts, ensuring campaigns run smoothly and are delivered as per the timeline.Maintain strong relationships with influencers and manage influencer agencies.Negotiate contracts, deliverables, and fees with KOLs, ensuring all terms align with campaign goals and budget.Track, analyze, and report campaign performance, providing actionable insights and recommendations for future activations.Stay up-to-date with digital trends, viral content, and influencer movements, particularly within the music and entertainment industry.Coordinate cross-functional efforts with PR, digital marketing, and artist teams to maximize impact and consistency.Manage and optimize the influencer marketing budget.RequirementsBachelor’s degree in Marketing, Communications, Public Relations, or a related field.2-3 years of proven experience in influencer/KOL marketing, preferably in the music, entertainment, or youth culture space.Strong network and familiarity with music-related influencers and creators.Passionate about music and current trends in the music and content creation industry.Excellent communication and negotiation skills.Data-driven mindset with the ability to interpret social media metrics (e.g. reach, engagement rate, conversions).Strong organizational skills and ability to manage multiple campaigns simultaneously.Up-to-date with the latest trends on TikTok, YouTube Shorts, Instagram Reels, etc.Able to work both independently and collaboratively in a fast-paced environment.