Global Media Manager

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands: - Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,- and Apivita, potentializing nature & science to pollinate beauty holistically. At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people.

Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world. The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand’s media strategy globally. This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors). Key Responsibilities1. Media Strategy & Execution – FranceDefine and execute the Paid Media strategy for France, aligned with brand priorities and key marketing momentsLead end-to-end campaign management in collaboration with the global media agency:

briefing, activation, budget tracking, optimization, and wrap-upEnsure strong synergy between media campaigns, content, influencer marketing, and e-retail activities2. Global Coordination & Market SupportDevelop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarksSupport local teams in adapting the global strategy to their markets: market calls, strategic consulting, and validation of key plansAnimate a global media community to share best practices and scale successful initiatives3. Performance Measurement & OptimizationBuild and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.

)Lead post-campaign analysis and provide actionable insights to inform future activationsChallenge agency recommendations to continuously improve targeting, formats, and efficiency4. Cross-Functional CollaborationWork closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaignsTake part in strategic planning meetings, bringing media insights and data to the tableContribute to internal media education through tools, workshops, and clear reporting5. Innovation & Media ExcellenceDrive media innovation across the organization:

testing new platforms, integrating AI tools, predictive targeting, advanced measurementStay ahead of market trends, competitors, and technological shifts to fuel innovationRepresent Uriage with a strong voice among global media partners, platforms, and agenciesYour ProfileMinimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)Strong expertise in Paid Media, performance marketing, and omnichannel strategyProven experience managing a local market (ideally France) and leading global strategy or guidelinesComfortable working in a matrix environment with multiple stakeholdersAnalytical mindset, confident with KPIs and media dashboardsStrong communication skills, proactive, structured, and solution-orientedFluent in English and French (English is used daily)