Lead Generation Specialist

Job Summary We are seeking a motivated and results-driven Lead Generation Specialist with at least Four years of experience in B2B sales or lead generation. The ideal candidate will have a strong ability to identify potential clients, nurture qualified leads, and support the sales pipeline through proactive outreach and effective communication. This role plays a key part in driving company growth by connecting with prospects, understanding their business needs, and setting up successful sales opportunities for the team. Key Responsibilities Research and identify potential clients through various channels, including LinkedIn, CRM databases, email campaigns, and outbound calls. Qualify inbound and outbound leads based on defined sales criteria and convert them into opportunities. Conduct outreach through personalized emails, cold calls, and social selling to engage decision-makers. Maintain a solid understanding of the company’s products/services to effectively communicate value propositions to prospects. Schedule and coordinate meetings or product demos between qualified leads and the sales or account management teams. Track and manage all lead interactions and activities within the CRM system to ensure accuracy and consistency. Collaborate closely with the sales and marketing teams to refine lead generation strategies and improve conversion rates. Meet or exceed monthly and quarterly targets related to lead generation, meetings booked, and pipeline contribution. Provide regular reports and feedback on lead quality, market trends, and prospect responses. Required Skills & Qualifications Bachelor’s degree in Business Administration, Marketing, or a related field. Minimum 3 years of experience in a Sales Development, Business Development, or Inside Sales role. Proven success in B2B lead generation, prospecting, or outbound sales environments. Excellent communication and interpersonal skills, both verbal and written. Strong understanding of CRM tools (e.g., HubSpot, Salesforce, Zoho CRM). Ability to manage multiple priorities, stay organized, and work in a fast-paced environment. Efficiency in using tools like apollo and zoom info for data gathering and sales email sequences. Goal-oriented mindset with a proactive and resilient approach to challenges. Preferred Qualifications Experience selling in the technology, SaaS, or digital services industry. Familiarity with sales engagement tools (e.g., LinkedIn Sales Navigator, Outreach, Apollo). Knowledge of sales pipelines, lead nurturing, and data-driven decision-making.