Brand Marketing Copywriter- LEGO Education

Job DescriptionAre you ready to help craft the future copy and voice for LEGO Education?LEGO Education is seeking an experienced Copywriter to join our dynamic marketing team. The ideal candidate will have a strong background in B2B copywriting and ideally has worked within the education sector. Please note No relocation assistance is offered for this position. Core ResponsibilitiesImplement a pre-defined content strategy that aligns with the mission and marketing goals of LEGO Education.

Write engaging, informative, and high-quality long-form content, including blogs, advertorials, white papers, email content, web content, social content, digital content, lead generation content and more. Collaborate with the marketing team to create full-funnel content that drives brand awareness and lead generation – nurturing prospects through the marketing and sales funnel. Conduct detailed research on educational trends, challenges, and opportunities to inform content creation. Ensure all content is optimized for SEO and aligns with brand voice and guidelines. Analyze content performance metrics and use insights to improve future content efforts.

Stay up to date with industry developments and incorporate relevant topics into content planning. Play your part in our team succeedingThis role supports the Marketing, Sales and Product Experience teams to ensure an aligned brand language across the LEGO Education business. Do you have what it takes?Several years of experience in copywriting and content creation with experience in working across multiple marketing channels from blog posts, newsletter and white papers to SoMe and sales enablement support. Strong background in education, either through direct teaching experience or marketing to the education sector. Excellent writing, editing, and proofreading skills.

Proficiency in SEO best practices and content management systems. Ability to work independently and manage multiple projects simultaneously. Strong research skills and the ability to translate complex topics into accessible content. Creative problem solver with a passion for storytelling and outstanding attention to detail. #LEGOEducationApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?Here is what you can expectFamily Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i. e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.