Product Marketing Manager

About LegoraWe founded Legora with a simple thesis. AI is going to fundamentally change how legal work gets done. In 2023, we started as a startup called Leya in the basement of the biggest law firm in the Nordics. Through shared efforts, mutual growth, and true problem-solving, we built a product tailored to the needs of lawyers at the top firms. The spirit from those days remains. Today, Legora is the world’s first truly collaborative AI for lawyers.

The platform is embedded in thousands of lawyers everyday life in nearly 20 countries by over 250 clients, and help them work more efficiently, accurately, and devote more time to complex problem solving and high-impact, strategic work. With offices in New York, London and Stockholm, we are on a mission to empower exceptional lawyers by unleashing their expertise. Our team of product builders and lawyers ship fast and innovate - with our users and clients. That’s where you come in. . .

About The RoleAs Product Marketing Manager, you will be responsible for the positioning, messaging, and creation of engaging content relating to our product offering and the value it brings to our customers. You will translate complex technical capabilities into compelling value propositions and narratives tailored for legal buyers—from senior partners at top-tier firms to GCs and legal ops leaders in enterprise in-house teams. You’ll create and continuously optimise content with strong product storytelling on the website and in sales and campaign materials, collaborating cross-functionally with product, marketing, design, GTM teams.

This is a critical role at the center of marketing, product, and sales. You will partner closely with product management, engineering, sales, and customer success to shape how our product is understood and adopted by the market.

What You'll DoDefine and evolve product positioning and messaging frameworks that clearly articulate our value to legal professionals Deeply understand our target personas - including firm-based lawyers, GCs, legal ops, and compliance teams - and their workflows, pain points, and buying behaviorsPlan and execute product launches, feature announcements, and competitive campaigns across channels and touchpointsDevelop sales tools and collateral such as pitch decks, battle cards, product one-pagers that align with the buying process and help move prospects & customers through the sales cycleCraft compelling product stories that demonstrate real-world impact and drive adoption - from case studies and demo scripts to product videos and customer narrativesMonitor and analyze the competitive landscape and emerging trends in GenAI and LegalTech to inform positioning and strategyPartner with content, design, and demand gen teams to create high-impact assets including whitepapers, webinars, landing pages, and blog postsWhat you bringSeveral years of experience in product marketing, ideally in a B2B enterprise SaaS environmentDeep technical curiosity and understanding of AI/ML, especially generative AI technologies and their enterprise applicationsExceptional storytelling & communication skills—you know how to turn complex products into compelling and differentiating narratives that drive engagement, with an ability to ideate and develop narratives and concepts into highly effective content and campaignsThe highest ambition and expectations for standards in execution and creativity, attention to detail, and drive to deliver at paceWhat We OfferThe chance to work with one of the fastest growing brands at a category-defining companyFast-track career growth in a scaling, entrepreneurial environmentCompetitive salary plus a transparent, high-upside equity programBeautiful, centrally located offices in Stockholm, designed for focus and collaborationFew companies can claim a true product–market fit after just 18 months.

We can, and we’re just getting started. The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open. If you’re the kind of person who wants to build an industry leading brand from the ground up, now’s the time to join. If this sounds like you then we can’t wait to meet you. We founded Legora to empower lawyers with the tools they truly deserve.

We’re not building for the way law is practiced today - we’re reimagining how it will be practiced tomorrow.