Social Media & AI Trend Creator

About The TeamThis role sits at the intersection of Canva and Leonardo AI. Canva is the platform loved by millions around the world to design anything, from anywhere - empowering creativity through intuitive, accessible tools. Leonardo AI. is our innovation playground, where we reimagine product experiences, explore what’s next in creative technology, and push the boundaries of what’s possible with AI. The Hype Team lives within Leonardo AI. It’s a tight-knit, culture-obsessed squad on a mission to make Canva a trend-driving, talked-about brand.

With cultural insight, rapid experimentation, and AI-powered storytelling at our core, we create internet-native moments that spark conversation—and creation. About The RoleThis role is built for someone who knows what has the potential to go viral and why – you’re the kind of person who can feel when something is about to pop online, and you know how to turn that signal into a format that people want to share. You’ll be the team’s cultural radar.

You’ll track what’s rising in niche subcultures, what’s popping on TikTok and Reddit, and what’s bubbling beneath the surface. Then, you’ll turn those signals into crisp creative direction.

You’ll be both creator and researcher, and collaborate closely with the Hype Team Lead to turn creative sparks into shareable, scroll-stopping assetsWhat You’ll DoConcept and create social-first content designed to spark remixing, sharing, and UGCAnticipate cultural waves, emerging trends, new formats and platform behaviours and act early before they peakTranslate Canva’s newest tools and features into culturally fluent, remix-worthy campaign ideasBuild mockups or rough edits using Canva & Leonardo AI tools to show what’s possibleMonitor subcultures and creator communities, especially where AI meets creativityWrite short, sharp digests that connect trend signals to campaign opportunitiesWork closely with your team lead, designers, creators and editors to quickly move from idea to postWho You AreYou don’t need a degree.

You need taste, timing, and internet fluency. You’re a Gen Z social native with 3–5 years (professional or not) experience creating or directing social-first content – either in-house, agency-side or as a creator yourselfYou live and breathe internet culture and understand how AI is shaping it: you’re tracking micro-trends, platform jokes, and creator formats in real-time and can identify the early signals of how users are co-creating with new toolsYou’ve built or grown an account, run a viral campaign, or created content that earned real attentionYou’re not chasing trends.

You create them and know how to make them go viralYou’re excited about AI and know how to prompt creativelyYou’re able to synthesise ideas into 2-minute reads that spark action – not 20-slide decksWhat's in it for you?A range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer:

Impact the future of AIReward package including equity - we want our success to be yours tooInclusive parental leave policy that supports all parents & carers with 18 weeks paid leaveAn annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & moreFlexible leave options that empower you to be a force for good, take time to recharge and supports you personally, including remote working abroadSupport with your professional developmentFun and engaging company events, both virtual and in-person20 days annual leaveNovated car leasing