Livestream specialist

ResponsibilitiesDevelop and execute livestream sales strategies aligned with company growth goals.Oversee livestream planning, product selection, scripting, and campaign management.Manage and train livestream hosts and creators, ensuring high engagement and retention.Monitor key performance metrics (GMV, traffic, conversion rate, ROI) and optimize performance.Collaborate with marketing, merchandising, logistics, and finance teams to ensure smooth execution.Lead and mentor the live commerce operations team, setting KPIs and improving efficiency.Innovate livestream formats (cross-border live, joint live sessions, multi-channel expansion) to drive growth.Qualificationsexperience in live commerce/e-commerce operations, with proven track record of managing livestream sales.Deep knowledge of TikTok Shop, Douyin, Kuaishou, or similar platforms.Experience leading teams and owning revenue/GMV targets.Strong communication and cross-functional leadership skills.Data-driven mindset with problem-solving ability.Bilingual (English + Mandarin/Spanish) preferred.Key MetricsLivestream GMV growth & ROINumber of sessions, audience engagement & conversion rateTalent/creator retention and performanceEfficiency of new campaign/product launchesTeam output and operational excellence