Local SEO

About the company:Our Client operates in the elder care space, supporting seniors and their families by helping protect assets, preserve income, and access care programs available in New York.Job Description:Our Client is seeking a Local SEO Specialist to strengthen their digital presence across key counties in downstate New York. This part-time role focuses on improving local search rankings, optimizing Google Business Profile visibility, and creating targeted content to attract their core audience.Responsibilities of the role:• Improve and manage local search visibility across 3–4 targeted counties in New York.• Optimize Google Business Profile, including posting updates and ensuring accurate metadata.• Conduct keyword research focused on elder care, Medicaid planning, home care solutions, and related local search terms.• Create geo-targeted blog content using relevant keywords tied to specific service areas.• Manage and upload photos and media to enhance local ranking signals.• Collaborate on social media presence by publishing simple, consistent posts on Facebook and Instagram.• Monitor ranking progress, identify performance gaps, and implement adjustments as needed.• Provide clear explanations of SEO strategy and progress in easy-to-understand terms.Required Experience and Qualifications:• Previous experience in Local SEO, including ranking businesses on Google Business Profile.• Proven ability to conduct geo-specific keyword research and produce optimized content.• Strong understanding of local ranking factors: keywords, metadata, reviews, images, and location-specific content.• Solid written English skills sufficient for producing SEO-optimized blog posts and descriptions.• Ability to communicate SEO concepts clearly and simply.Preferred Skills:• Experience working with service-based or geographically targeted businesses.• Ability to assist with light social media support (basic posting and account maintenance).• Familiarity with elder care, home care, or Medicaid-related services (a plus but not required).• Knowledge of PPC concepts is a plus, though this role focuses primarily on Local SEO.Personality:• Analytical and detail-oriented.• Proactive, able to identify opportunities for improved visibility.• Clear communicator capable of breaking down complex topics into simple explanations.• Highly organized and comfortable working independently with flexible hours.Software & Tools• Google Business Profile• Google Search Console• Keyword research tools (e.g., Ahrefs, SEMrush, Ubersuggest)• CMS platforms for posting blogs (WordPress or similar)• Social media platforms (Facebook & Instagram)English Level:C2, C1Schedule:10 am to 2 pm EST