Loyalty & CRM Manager

We are looking for an experienced Loyalty & CRM Manager for our client – a leading retail company undergoing a digital transformation. This is a key role responsible for developing and executing a comprehensive loyalty and CRM strategy aimed at increasing customer retention, engagement, and lifetime value. You will design and manage the loyalty program, optimize customer journeys, and leverage advanced CRM tools to deliver personalized, data-driven experiences.Job ResponsibilitiesDevelop and implement a loyalty and CRM strategy tailored to the Polish market. Manage CRM systems and maintain customer database integrity. Design and optimize engagement mechanisms, rewards, and benefits. Collaborate with Marketing, Digital, Operations, and IT teams to deliver new functionalities and customer activations. Create and implement loyalty lifecycle journeys and targeted engagement campaigns. Oversee segmentation, targeting, and automation processes for precision and scalability. Work closely with analytics teams to measure impact and continuously improve campaigns. Ensure operational excellence in CRM delivery and campaign execution. Requirements6–8 years of experience in CRM and loyalty program management. Expertise in customer journey mapping, segmentation, and personalization. Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys, or similar). Proven experience in managing loyalty or membership programs. Solid understanding of customer analytics and data-driven decision-making. Hands-on approach with the ability to execute and deliver results. Project management and stakeholder management skills. Analytical and commercial mindset combined with leadership capabilities. Fluent English. OfferWork in a leading retail organization trusted by millions of consumers across Europe. Competitive salary and clear opportunities for career growth. Access to a comprehensive benefits platform. Discounts on company products – enjoy your favorite items at even better prices. A wide range of training programs, courses, and webinars to support continuous learning. Opportunities to improve language skills and collaborate in an international environment. Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long-term employees. A supportive and collaborative work culture that values expertise and knowledge sharing.