Loyalty Manager

Join our team as Loyalty Manager!At bp our goal is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.Want to join our team? This means:Being customer-centric, agile and responsive to changing customer needs and dynamic marketsFocusing on growth and development of customer offersCreating strategic partnerships that drive long-term value for our businessBeing digitally enabled and empowered by customer insights and data to deliver solutionsAs a key strategic pillar of bp’s growth agenda, our mobility and convenience business is the shop window to our brand for consumers and businesses alike.We are a brand with heritage for consumers and as the world transitions to low carbon fuel, we believe bp will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, food and drinks for later, electric mobility, our business is changing and growing to future proof our brand.For this role, we are looking for a customer and commercial focused, innovative Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business. A Loyalty expert with deep knowledge and experience across all aspects of Loyalty program management and CRM, with special focus on Loyalty partnerships, technologies, platforms infrastructure and innovation. Together with the CRM Advisor, this role will drive the further development of our Loyalty and Strategic Marketing Partnership with PAYBACK, working closely together with internal units and always having the customers’ needs top of mind.Key AccountabilitiesLeading all loyalty activities, incl. strategy development (in collaboration with local Marketing lead) as well as operationalizationPartnership governance with PAYBACK and other loyalty partnershipsOwning all decisions with regards to the current and future desired loyalty value propositionLeading and implementing innovative Loyalty projects incl. technical evaluationCreating best-in class offers and experiences to loyalty customersimplementing activities that are driving on-site operational excellence together with operational teamsEnsuring the delivery of key loyalty health and performance metricsCreating multi-channel loyalty campaigns in alignment with the marketing teamFull customer life cycle management & CRM strategyManaging the loyalty budget, creating budget forecasts & budget reports;Creating and presenting reports & analyses for Senior Management as well as local Operations team;Creating ad hoc analyses, cases, campaign analysis, return on investment calculationEssential Requirements4-5 years overall experience in the marketing field2+ years in a loyalty roleExpert at translating Marketing Strategy into the development of Loyalty Strategy & PlanExperience in data driven marketingExcellent customer analytics background/experience, a quantitative mind-setDemonstrated expertise in Loyalty and CRM programs, both from a technical and business perspectiveProven track record in defining Integrated Marketing Communications Plans and Campaigns within a Loyalty environmentExperience in campaign performance monitoringDemonstrated financial delivery capabilities (Budget planning, ROI)Demonstrated 3rd Party relationship and performance managementFluent German and English language knowledge is a must: verbal & writing skillsDESIRABLE CRITERIA1+ in a leadership roleProven track records of Customer Value Proposition DevelopmentDemonstrated expertise in 1:1 marketing / Segmentation and contact plan set up Generating and Applying Customer and Consumer InsightsIdeally experience in Retail environmentExperience of working with strategic business partners which are present in our business across mobility and convenience e.g. PAYBACK, ReweInterested?At bp, we provide the following environment & benefits to you:A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valuedAn attractive remuneration package: a bonus system and various social benefits including programs to improve work/life balance and wellbeingThe gross monthly salary according to the collective agreement is € 5.400, with willingness to overpay depending on qualifications and experienceYour modern workplace is located in the heart of Vienna and offers a panoramic view of one of the most beautiful metropolises in EuropeFree parking in the office garageTwo days working from home per weekAgile and flexible working in a digitalized and team-oriented environmentEquity matching programCompany pensionLunch subsidyLearning and development opportunitiesAt bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly.