Role OverviewThis role coordinates VIP and influencer requests, manages sample fulfilment and fittings and cultivates relationships with stylists and digital talent. The role also encompasses the coordination of UK image events, talent projects and institutional projects. The goal is to enhance brand awareness, drive positive sentiment, and increase product visibility while upholding Dior's core image values. Reporting ToPress Officers, Men’s & Women’s, Head of Press and PR DirectorJob ResponsibilitiesKey Responsibilities:
Manage, coordinate and track incoming VIP requestsClose communication with wider team on all VIP and Influencer activitiesTracking of global events and award ceremoniesIdentifying and proposal of celebrity and digital talentsSupport and coordination of UK and International eventsManage VIP and influencer seeding, proactively identifying opportunitiesEnsure that all influencer activities align with guidelines and image valuesMonitor VIP and digital talent activity for mentions of Dior, tracking reach, engagement, and overall sentimentCollaborate with the Press Officers to integrate VIP and influencer activities into broader press strategiesContribute to the development of creative and engaging content for VIPs and digital talents to share with their audiencesRelationship DevelopmentMaintain and nurture relationships with stylists and digital talents relevant to both Dior Men's and Women's collections whilst identifying and cultivating new talentsProactively identify and research new and emerging talent who align with Dior's brand values and target audienceDevelop and execute outreach strategies to cultivate relationships with prospective VIPs and influencersAdministrative & ReportingCompile the monthly VIP reports for both women’s and men’sMaintain accurate and up-to-date databasesPrepare regular reports on VIP and influencer activity, highlighting key placements and campaign performanceAssist with budget collation for VIP, influencer and event initiativesSupport the team with administrative tasks as neededProfileAbility to work as part of a team Strong understanding of the current luxury environment and competitor initiatives Excellent organizational and time management skills Excellent communication and interpersonal skills Ability to build and maintain relationships with stylists and influencers Proficiency in social media platforms and influencer marketing tools taking tutorials as needed Strong attention to detail Strong software understanding Preferably 3+ years previous experienceAdditional InformationMust be available to start by Mid-September 2025Must be available to work full-time
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