Manager - Marketing and Communications

Job DescriptionResponsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.ResponsibilitiesImplementing marketing plan and budget for the facilityImplementing, in coordination with Senior Officer , the marketing plans and proposals for deferent groupsImplementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periodsAllocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costsReviewing and approving subordinate budget inquires when requiredImplementing the marketing and communication strategy to meet academic andclinical objectives Implementing the advertising and media planConducting market researchEvaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and servicesIdentifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirationsManaging and overseeing the production of marketing collateral and other communication material for marketing and customer attractionCoordinating eventsCoordinating continuous promotional programs, conventions and meetingsEnsuring these events are well attended and organizedImplementing brand positioning, including market activities and forecastingMaintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplaceResponsible for coordination of communication programsMarketing, managing and communicating the facility brandCommunicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patientsCoordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and eventsDirecting and overseeing all marketing projects and serving as main project manager when requiredManaging production of facility promotional items and giftsDriving the implementation of the annual calendar of marketing and promotional events and activitiesDeveloping ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facilityRepresenting facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical mannerIdentifying and establishing an appropriate community engagement program in the UAE and in key international marketsDeveloping key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facilityReportingEnsuring appropriate accountability and compliance to the approved budgetManaging market research activities to identify target markets and the appropriate media for distribution of facility informationProviding marketing information and support to various committees and/or chairing committees as assignedEvaluating and reporting on the effectiveness of implemented activities on a regular and ad-hoc basis, in consultation with DirectorEnsuring operational effectiveness in the department/sectionDirecting the overall administration of the marketing department/section and the services providedMonitoring and evaluating the efficiency and effectiveness of service delivery process and identifying opportunities for improvementDelegating and supervising marketing departmental/sectional work, assigning priorities and evaluating performance of subordinatesRecommending necessary training to correct deficiencies for the marketing department/sectionProviding guidance and interpretation of policy related to marketing/brandingEnsuring good customer service in the department/section Maintaining collaborative and effective relationships with other key management personnel and keeping abreast of significant economic, social and technical trends and regulatory guidelines, which may influence assigned functions/services and/or the facilityManaging relationshipsEstablishing direct contact with the media community in local area newspapers, magazines, radio stations, television channelsEstablishing and maintaining personal contacts and corporate communication with key parties; including academia, government entities, major healthcare providers, existing or potential sponsorsManaging the teamActing as manager to the team; checking workload, ensuring performance management, day to day supervision, training and orientation of the staffReviewing training requirements of the department/section staff and organizing trainings to be provided as and when neededPlanning and supervising the day to day activities of the section; streamlining processes wherever possibleQualificationsQualification:- Marketing DegreeSpecial Certificate: - Marketing certificationRequired6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experienceDesiredExperience in a large facility.Arabic speakers are preferred for this role.