Manager- Global Social Media (Youth to the People)

Role: Manager- Global Social MediaBrand: Youth to the PeopleLocation: El Segundo, CA  Youth To The People culture is nimble and fun. Our YTTP team consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.  About The RoleThe Social Media Manager at Youth To The People will lead the creation, and execution of all social media efforts to drive brand awareness, engagement, and community growth. This role calls for a creative storyteller who is hands-on with content creation—capturing, editing, and producing social-first assets that resonate across platforms. The ideal candidate is deeply tapped into cultural moments, emerging trends, and real-time conversations, using that insight to inform content and keep the brand at the forefront of relevance. They’ll be responsible for developing and managing cross-platform strategies, maintaining content calendars, analyzing performance metrics, and translating insights into action. Strong communication and collaboration skills are key for aligning with internal teams and presenting ideas and results to stakeholders.What You’ll DoExecute and evolve attention-grabbing content and channel strategies across all owned social platforms, with a primary focus on TikTok, Instagram, and YouTubeOwn day-to-day content creation—planning, capturing, editing, and producing social-first assets that align with brand campaigns, product launches, and cultural momentsMaintain and manage a cross-platform content calendar, ensuring timely, relevant, and engaging posts that reflect Youth To The People’s voice and missionMonitor and interpret platform trends, cultural conversations, and internet moments to keep the brand relevant and top of feedSupport in identifying and sourcing content from creators, community members, and internal collaborators to diversify storytellingTrack and analyze key social metrics to measure performance, surface insights, and make recommendations for optimizationCollaborate cross-functionally with marketing, creative, education, and product teams to bring integrated campaigns to lifeActively engage with and grow the brand’s community through thoughtful interactions, community management, and UGC amplificationContribute to building out scalable systems for publishing, tracking, and evolving content strategy across platformsWho You AreA creative thinker and hands-on content creator with a passion for visual storytelling and community buildingDeeply immersed in the social landscape with an intuitive sense of what’s trending, what’s next, and how to make a brand feel culturally relevantHighly organized and detail-oriented, able to juggle content calendars, last-minute pivots, and cross-functional coordinationComfortable on-set and behind-the-scenes—whether filming a TikTok, briefing a creator, or repurposing user content for InstagramAnalytical and curious—confident turning data into insights that inform content decisions and unlock new opportunitiesA clear communicator and team player who collaborates well across departments and can present ideas and results effectivelyPassionate about skincare, sustainability, and creating content that connects meaningfully with communityPreferred Qualifications4–7 years of experience in social media management, ideally in the beauty, wellness, or lifestyle spaceProven experience owning and growing social channels, particularly TikTok, Instagram, and YouTube ShortsStrong portfolio of social content—whether self-produced or led in collaboration with creators or internal teamsExperience using social tools (e.g., Sprout, Dash Hudson, Later, etc.) for scheduling, analytics, or social listeningBonus: familiarity with basic photo and video editing tools (Adobe, CapCut, Figma, etc.) and a comfort level being on-camera occasionally