Manager, Brand Environment

PurposeJOB DESCRIPTIONInterpret global/Cluster BE Guidelines and seasonal concepts for local execution and adapt accordinglyLead the planning, development and execution of local market on Brand Environment directives and strategyEnsure brand environment initiatives and directives are consistent with key strategic choices in AFP & SBP and provide comfort and at the same time provide a positive shopping experience for consumersCoordinate the development of VM Development Plans (Capacity Planning and Planogram) for new and renewal stores: Retail, Shop in Shop, Outlet and Traditional Wholesaler.Coordinate and manage digital content and activation of products in-storeCovers both brands Levi’s & other brands within the LS&Co where applicable.Key MetricsBrand equity scores and Brand Environment spend effectiveness (individual mix effectiveness)Brand objectives by segment, market share, revenue growthOn-time and quality execution on overall brand environment in tradeRobust network of competent and cost-effective pool of creative agencies successful in delivering results GeneralLiaise with local market Brand Environment Manager, SP&C Manager/Specialist, Cluster BX teams and Sub Cluster/Market Marketing leads, merchandising and planning teams on all BE Initiatives Adapt global/Cluster direction on seasonal guides, plan, provide direction and execute in retail environments to guarantee brand strategy understanding & overseeing wholesale environment as well. Capable to translate BE principles into all retail environment: Retail, SIS, Outlet and Traditional WholesalerProvides clear direction on campaign BE plan for O&O, franchisee/partners optimal execution. Take through plan with key counterparts at O&O and franchisee/partner level.Insights to action. Leverage shopper research a finding to fine-tune in market execution.Provide training to District Managers, Store Managers and Store Visual Merchandisers to guarantee a clear direction and execution consistency as per Brand StandardsFollow up on VM executions on floor monthly and provide feedback to DM’s, Store Managers and Store Visual MerchandisersReview floor plans together with SP&C teams for refits, new openings in all channels and work on approvals with SP&C teams on a timely mannerDefine the flow & layout and fixture configuration within the Global/Cluster approval. Review needs from retail operations, merchandising capacity & assortment planogram planning to guarantee the best strategy by channel.Manage and coordinate in-store digital content.Drive collaboration with Retail, Wholesale, SP&C, Marketing, Planning and Merchandising team to ensure alignment with business needs.Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand.Provide direction in terms of vendors, pricing, quality, and strategy to VM’s on window and in-store components for both Retail, Outlet and Wholesale according to tiering and segmentationTimely reports of BE activity and competitive activities to BX Cluster team, local Commercial and Marketing teams.Budget management – drive cost efficiency across design, production, delivery and installation process.Direct reports: Director, Brand Experience EAPKey RelationshipsRetail and Wholesale Operations Managers, O&O / Franchised and Traditional Wholesale in local market – Sub Cluster and Local MarketContractor/Franchisee VM Teams / O&O SVM TeamsVendors/suppliersEAP Brand Experience TeamsCountry GMMarketing TeamsMerchant and planning TeamsAnnual Budget Under His/Her Responsibility: YesTravel Required (%): 95% Local and 5% international travelLOCATIONKorea, Seoul - OfficeFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.