Manager, Category Marketing

Req159229Position PurposeThe responsibility of the Category Marketing Manager is to serve as chief marketing officer for a merchandise department. This position is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. The position will be required to manage both strategic and tactical execution of marketing programs and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.Key Responsibilities35% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be prioritization of submitted promotions, customer value propositions, innovative product, industry leadership, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and varying cross-functional teams.25% Take lead with marketing peers to integrate merchandising within the cross-functional marketing work. Accountable for ensuring accurate communication to both internal partners and external consumers.25% Manage execution of tactical elements of marketing programs, including prioritizing promotions, working collaboratively with advertising creative team, reviewing priority channel creative and department representation throughout company marketing efforts, as well as triage execution of emerging priority opportunities across Orange Apron Media supplier partnership.10% Budget Deployment - Manage budget deployment tracking across departments & provide final department approval on strategic plans for cross-functional marketing activities.5% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish department sales-driving opportunities with Orange Apron Media partners for vendor funded marketing projects and provide unique partnership opportunities for incremental sales negotiations through Orange Apron Media.Direct Manager/Direct ReportsThis position typically reports to Senior Manager, Category MarketingThis position has 0 Direct ReportsTravel RequirementsNo travel required.Physical RequirementsMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working ConditionsLocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum QualificationsMust be eighteen years of age or older.Must be legally permitted to work in the United States.Preferred QualificationsExcellent written and verbal communication skillsBachelor's degree in marketing, advertising, or a business-related field5+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm)Experience in retail brand or consumer product marketingExperience managing projects and working with cross-functional stakeholdersExperience with SharePoint, PowerPoint, and ExcelA collaborative approach and the ability to triage needs across multiple stakeholdersAbility to interpret financial information and make data-driven decisions to support strategic prioritiesHighly organized and able to define & sequence strategic prioritiesKnowledge of consumer & product market research, market segmentation, and competitive intelligence/analysisA data-driven mindset and ability to leverage analysis to make business recommendationsFamiliarity with integrated marketing plans and creative asset briefsMinimum EducationThe knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Preferred EducationNo additional educationMinimum Years Of Work Experience4Preferred Years Of Work ExperienceNo additional years of experienceMinimum Leadership ExperienceNonePreferred Leadership ExperienceNoneCertificationsNoneCompetenciesDecision QualityCollaboratesDrives EngagementEnsures AccountabilityPlans and AlignsCommunicates EffectivelyCustomer FocusDevelops TalentDrives ResultsManages Conflict