Manager Corporate Communications

Job Title: Manager, Corporate Communications Job Location: 19 E. Chocolate Ave. Hershey, PA 17033 Pay Level: 2B  (Manager level, Individual Contributor)This position will be posted internally until 11:59pm EST on 9/18/2025.Role OverviewA strategic communications professional responsible for developing data-driven content strategies and leading thought leadership initiatives that support a compelling, differentiated company narrative. This role emphasizes developing content strategies by applying audience insights to enhance internal and external thought leadership initiatives across a variety of channels including presentations, videos, social media, and other digital platforms. The manager will contribute to editorial strategy, lead communications planning, execution and measurement as part of a collaborative team, with primary focus on external audience-driven, results-focused business narratives aligned with commercial priorities. The role requires strong project management, stakeholder relationship management, and expertise across internal and external communications channels.Key ResponsibilitiesStrategic Content Planning & InsightsLead creation and execution of editorial, content engagement, and social media strategies based on audience insights and data analyticsDevelop comprehensive communications strategies spanning internal, external, and change communications initiativesCreate strategic linkages between content initiatives and business objectives to drive measurable outcomesContent Development & ManagementLead creation of written, verbal, and visual communications across multiple formats and platformsManage content strategy for executive social media accounts, internal and external-facing websites, and digital platformsOversee branding consistency across agency projects, media initiatives, and consumer-facing contentDevelop content frameworks that support both internal alignment and external thought leadership positioningExecutive & Thought Leadership CommunicationsLead external thought leadership initiatives that position company executives and subject matter experts as industry leadersExecute executive social media strategies that amplify business priorities and enhance corporate reputationCreate internal communications that align employees to strategy, culture, and organizational prioritiesDevelop content that translates complex business concepts into compelling narratives for diverse stakeholder groupsStakeholder Management & CollaborationLead alignment of cross-functional stakeholders around communications initiatives and content approval processesProvide consultation on communications best practices, tools, and emerging digital trendsBuild consensus across internal teams and external partners to ensure cohesive messaging and brand consistencyEstablish and maintain relationships with key internal and external stakeholders to support content strategy objectivesRequired CompetenciesStrategic Communications & Content ExcellenceData-Driven Content Strategy: Ability to develop content strategies from audience insights, analytics, and market researchThought Leadership Expertise: Proven experience creating and managing executive thought leadership programs and social media strategiesMulti-Channel Content Mastery: Outstanding verbal, written, and presentation skills with demonstrated ability to create compelling content across digital formats and diverse audience segmentsStrategic Thinking & ExecutionBusiness Alignment: Ability to connect content initiatives to business outcomes and create strategic linkages between internal/external, global/local, and company/brand elementsProject Management: Strong organizational skills with ability to multi-task, manage high volumes of content, and deliver under strict timelinesInnovation & Initiative: Acts with conviction, seeks new content approaches, and suggests creative alternatives while maintaining attention to detail and strong work ethicCollaboration & InfluenceStakeholder Management: Excellent collaboration, influence, and negotiation skills with ability to build consensus across diverse organizational levelsAuthentic Communication: Experience communicating authentically and convincingly in diverse organizations with ability to translate complex concepts into clear, compelling contentIndependent Collaboration: Team player with can-do attitude and ability to work both collaboratively and independently to drive company purpose and enhance organizational reputationMinimum QualificationsEducationBachelor's Degree preferred in communications, journalism, public relations, marketing, public policy, social sciences, or related fieldExperienceMinimum 5-8 years of work experience in communicationsFocus on one or more of the following areas would be advantageous: Communications strategy and content developmentExecutive communications and social media strategyThought leadership program developmentPublic policy communicationsMarketing communicationsMedia relations and digital content strategyThe Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state, or local laws.