Manager Guest Insights and Analytics

SynopsisThe Manager Guest Insights & Analytics is responsible for leveraging advanced analytics and modelling techniques to deeply understand and optimise the end-to-end guest experience and journey. This role focuses on building predictive models enabling data-driven decision making across product, marketing and customer journey teams, including the delivery of a customer lifetime value and churn model. The manager will play a critical role in identifying high-value customers and segments, predicting behaviour, and driving targeted strategies to maximise retention, engagement and long-term growth.AccountabilitiesDevelop predictive modelling and analytics models to categorise and target guests e.g. CLV and churn Support experimentation and A/B testing to validate guest retention and engagement strategies Monitor the impact of interventions and outcomes of churn and customer value models Segment guests based on behavioural, demographic and transactional data to inform strategy Collaborate with Product, Customer Journey and Marketing teams to translate insights into action Provide clear actionable recommendations through dashboards, reports and presentations Partner with stakeholders to ensure clean, reliable data pipelines for modelling Maintain documentation and version control of models and methodologiesEducation & ExperienceBachelors in Data Science, Statistics, Business Analytics or a related degreeMasters degree preferred, especially in areas related to operational research or applied economics5+ years experience in analytics or data science or marketing analytics, ideally in an airline, travel or loyalty-driven businessProven expertise building CLV and churn models using tools like Prython R, SQL or similarFamiliarity with airline data sources e.g. PNR, GDS, loyalty program databases) and customer-facing systems (e.g. mobile apps, kiosks)Strong ability to communicate complex insights to senior leadership and non-technical stakeholdersExperience with BI tools e.g. Power BI, Tableu and journey orchestration platform e.g. Salesforce, Adobe Experience Platform idealAbout Etihad AirwaysEtihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!To learn more, visit etihad.comRecruitment Fraud AlertBeware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.