Manager of Consumer Insights, Retail

Title: Manager of Consumer InsightsSalary: Up to $120,000 per yearHybrid: Tuesday + Wednesday in office, MississaugaStarting: October 2025Position OverviewThe Manager of Consumer Insights will lead the team in analyzing consumer behavior and market trends to drive strategic decision-making. This role is essential in understanding customer needs and preferences to inform product development and marketing strategies.Key ResponsibilitiesLead and oversee primary quantitative research studies (i.e. segmentation, creative testing, category research), longitudinal studies (i.e. brand health, CX), customer analytics and qualitative exploratory research.Conduct market research and analyze data to identify consumer trends and preferences.Manage and mentor team members, fostering a culture of growth and collaboration.Utilize data analytics and quantitative analysis to derive meaningful conclusions and recommendations.Develops plans to close knowledge gaps, improve marketing effectiveness, and learn more about the customer.Drives action from research and data analytics; understands how to bring insights to life and develop recommendations that drive change.QualificationsBachelor's degree in Marketing, Business, or a related field; MBA is preferred.Minimum of 8 years of experience in consumer insights, market research, or a related field.Experience in guiding and influencing brand strategy, segment/audience strategy, creative development & optimization and marketing plan development based on insights.Background in designing, analyzing and generating insights and action from both quantitative, including continuous/ongoing tracking programs, and qualitative research.Excellent communication and presentation skills, with the ability to convey insights effectively.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.Email Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:gillian.singerman@jobalert.creativecircle.comPlease do NOT change the email subject line in any way. You must keep the JobID: linkedin : GS8-1875719 -- in the email subject line for your application to be considered.***Gillian Singerman - Lead RecruiterThis job was first posted by Creative Circle on 08/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle ULC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences and/or any other ground protected by applicable law. If you require accommodation in the application process on the basis of a disability or any other ground protected by applicable law, please contact a member of our Human Resources team at HumanResources@creativecircle.com or your Creative Circle Recruiter to make arrangements.,