Manager, Paid Social

About DarkroomDarkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).About The RoleWe are hiring for our Paid Media team, looking for a Manager, Paid Social - a performance-driven marketer with a strong command of paid media creative strategy, campaign execution, and data analysis. This is not just a tactical role; it requires strategic thinking, cross-functional collaboration, and high standards of execution across digital advertising platforms, particularly Meta and short form video channels. Though primarily focused on Meta, the role will require expertise and campaign deployment on TikTok, Pinterest, Axon, and CTV.Perfect candidates will be obsessed with Paid Social Advertising, experts at Meta direct response advertising, with a clear demonstrated history of selling products through paid social advertising, scaling ad accounts upwards of $1M USD per month, and having excellent client relationship management skills. You live and breath ads manager, short form direct response creative, and performance marketing. You want to be a part of the best team in the business at scaling brands through digital advertising.You’ll report to the Managing Director of the department and play a key role in scaling paid media campaigns across a portfolio of high-growth U.S. brands. You’ll be responsible for owning creative strategy, campaign builds, optimization, and reporting, while working closely with creative, creator, brand and analytics teams to ensure performance goals are met.This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow. You’ll gain hands-on experience in a broad range of platforms and verticals, while developing the skills needed to lead performance strategies end-to-end.Darkroom is a career incubator for ambitious talent looking to operate at the intersection of business, design, and innovation.This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal, Spain, Brazil, and MexicoWhat you'll do:Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns. Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace. Obsession with short form creative and direct response creative to convert customers — how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives. Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M. Utilize Platform Ad Managers, third-party reporting tools, andAI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution. Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate. Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily). Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections. Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results. Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation. Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy. Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics. What you'll need to be successful:Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion. 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific (building high converting funnels and driving quantifiable results). 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend. Expertise in developing, testing, and optimizing advertisement copy and short form video creativeExpertise in creative consultation for successful Paid Social Ads that convertBackground in data-derived decision-making and forecasting budgets/spend projections linked to perceived resultsExperience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate)Working at DarkroomDarkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.We believe in autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best. Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded. Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration. Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance. Equal Opportunity StatementDarkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements